Nielsen Norman Group UX Certificate - 1033649

UX Management: Strategy and Tactics

Human-Computer Interaction - HCI

The Ultimate Guide to Visual Perception and Design

Bachelor's degree

UX Research Lead

Worked on the renovation of the category structure and reconstruction of the product data for improving the overall user and browsing experience of eBay Turkey (Gittigidiyor) with a team of 7 people.

Practices that are employed for this project include extensive Benchmarking, Netnography, online and F2F user testing (Tree/First Click/Card Sorting Tests) and other methods.

Since August 2016, Xedzone and eBay Turkey reconstructed 16 major categories of the platform and enlarged its category structure by over 3 fold. The structured data extracted from the research for unique products were used for thematic, guided and hybrid filterings and smart recommendation systems.



UX Research Team Lead

User Experience Research, Structured Data Applications, Information Architecture...



User Experience Researcher

Senior UX Researcher

UX Lead

Worked with the group of people who eventually found Xedzone Research & Consultancy. 

August 2016 - January 2017

eBay Turkey (Gittigidiyor) - Reorganization of the product catalogues, category structures and spec datas for structured data applications supporting functions like cross sell and thematic/semantic search on the domain of information architecture.

October 2015 - January 2016

eBay Turkey (Gittigidiyor) - Perfect Finding Experience; Reorganization of the information hierarchy within product catalogues and the overall information architecture to enhance the search/navigation experience. (Category: Mobile Phones)

UX Researcher / Information Architecture Specialist

Worked on the business development for Omnibus and Syndicated market researches conducted by TNS Piar to the creative agencies and media planning companies.

Business Development - Market Researches

Staff UX Researcher focusing on Canvas & Collaboration

Staff UX Researcher

Staff UX Researcher at Miro / UXC

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