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Part of a mission to engage women leaders to help empower youth to discover their full potential by investing time, talent, and resources.

M.A.E. Circle

Marketing Team

Users connect virtually or in-person for focused projects with clear deliverables or consultations to troubleshoot, brainstorm, or diagnose around a current organizational challenge. Since 2001, Taproot Foundation has worked to engage millions of business professionals in pro bono services through its award-winning programs as well as partnering with companies to help develop sustainable corporate pro bono programs. Taproot has produced and led multiple pro bono models and programs internationally with more than 100 Fortune 500 companies and other organizations, demonstrating corporate and individual potential for social impact and business benefits.

Pro Bono Marketing Consulting

Certification

Photography

Psychology

-Ensure brand engagement and compliance internal & external

-Manage website content, UI/UX, and evaluate performance

-Responsible for expanding online presence through multiple touch-point strategy

-Assist SEM, SEO, remarketing & PPC partner success

-Google Analytics Certification

-Proficiency in RentCafe, Entrata, WordPress

-Implement new and execute social media strategy

-Oversees all social media posting teams (50+)

Regional Brand Manager

-One of 2 Sales Associate Peer Trainers in the Oregon/Washington/California region

-Leasing mid-rise, high-rise, and garden-style apartment homes

-Maintaining leasing conversion ratio higher than 45%

-Posting advertisements for available apartments 

-Multiple 100% scores on phone call and physical property 'secret shops'

-Knowledge in AP management, AR management

-Explaining legal documents, dealing with confidential paperwork

-Assembling and auditing resident files

-Planning local outreach marketing events

-Organizing resident functions

Awards received for top performer in sales (top closing ratio at multiple properties) and lead management (response time to new leads).

Sales Associate

-Managing receivables for mid-rise, high-rise, and garden-style apartment homes

-Proficiency in Yardi, Excel, Lead2Lease, On-Site, LRO, AxioMetrics

-Maintaining low delinquency

-Proactively managing balance dues

-Preparing month-end close paperwork, statements of deposit accounting, etc.

-Understand and discuss financial statements, financial reports, accounting information, etc.

-Full knowledge of federal and Oregon fair housing laws

-Assembling and auditing resident files

Assistant Manager

-Involved in world-renown training program

-Elite customer service and satisfaction

-7 day work week, 15-18 hours per day, 6-month contracts

-Leading and planning extra crew-only activities on-ship during off-hours

-Cruise ship crew member qualifications and certifications obtained

-Attending and leading ship safety meetings

-Planning shore excursions for ship guests

-Excellent problem-solution management

-Leading excursion tours

Port Adventures Hostess

-Negotiated paid partnerships including NBCUniversal, New York Times, Malcolm Gladwell, Entrepreneur, Bloomberg, The Economist, Wall Street Journal, Robb Report, and more

-Participated on the ESG/DEI Committee

-Develop and execute growth marketing strategies that generate full-funnel awareness, engagement, and purchase intent to our existing and target customers 

-Distill market, competitive, and customer research into clear positioning, messaging, and go-to-market strategies and continue to refine the LTV:CAC

-Work cross-functionally with our product, creative, and content teams to create visually stunning campaigns and effective communications plans that delight the customer

-Define and uphold how we measure campaign & creative performance and lead a regular cadence of creative iteration

-Assisting in increasing NPS and decreasing CES

-Directly contributing to a 40.3% increase in total customers within my first six months

Senior Growth Media Manager

Responsible for implementing a global standard of procedure across marketing & creative teams for a cryptocurrency e-commerce platform with a limited budget.

Director of Marketing 

-High-profile customer satisfaction

-Proficiency in GoConcierge, LightSpeed

-Excellent time management skills 

-High-speed efficiency in guest check-in

-Dealing with any special request, special event, conference check-in

-Planning excursions, tours, dinner reservations, package pick-up, notary, drycleaning, etc.

Concierge

Associate Director, Lifecycle Marketing

-Integrated Marketing Communication

-Customer Journey Strategy

-Product Placement Strategy

-Rolled out Digital Accessibility project

-Rolled out GDPR Cookie Compliance project

Senior Brand Manager - Digital Marketing

Growth Media Marketing Manager

-Virtual & Augmented Reality / IoT

-Smart Home Technology

-Adobe Creative Cloud

-Chatbot Natural Language

-Google: Analytics / Ads / Tag Manager
/ Optimize

-Website UX/UI - New website rollout across 75+ assets

-SEO/SEM/PPC/Remarketing

-Curated Internal and External
Communication

-Video Campaign Direction

-SMM: Leading a team of 80+ forming social media
strategy of over 300 accounts

-Knowledge in HTML & CSS,
Wordpress, Python, JSON & JS

-Branding - Concept, collateral, UX/UI, & communication
package from discovery, budget allocation, and
syndication to implementation,
tracking, analysis, engagement
& adjustments

National Brand Manager - Digital Marketing

<p>-Responsible for injecting delightful customer experiences and touch points throughout the product lifecycle from off-site through post-purchase. These included a direct mail campaign (the first test had a $22k budget and achieved over $1.9M in investments), swag, events, email, pop-ups, SMS, ringless voicemail, and more

-Own and drive the product/growth strategy, roadmap, discovery, and development of new interactions and platform capabilities. Develop a compelling product narrative and vision that drives clarity and alignment across the team and leadership.

-Nominated for Emerging Executives Talent Program for the inaugural cohort - a program designed for high-potential employees who are poised to continue to progress into senior leadership roles

-Overhaul of marketing data channels making for a more consistent, accurate, and personalized segmentable customer experience

-Go-to-market strategy and rollout for new product offerings

-Created new brand assets and a full brand book w</p>

VP, Brand & Experience

Here to help you grow your company, focused on a customer journey filled with delight. I also like to sculpt & freedive.

Know about Kaitlin Purple Hubert’s work experience, education, bootcamps, certifications, and much more. Kaitlin Purple Hubert