The legendary bestseller that made millions look at the world in a radically different way returns in a new edition, now including an exclusive discussion between the authors and bestselling professor of psychology Angela Duckworth. Which is more dangerous, a gun or a swimming pool? Which should be feared more: snakes or french fries? Why do sumo wrestlers cheat? In this groundbreaking book, leading economist Steven Levitt—Professor of Economics at the University of Chicago and winner of the American Economic Association’s John Bates Clark medal for the economist under 40 who has made the greatest contribution to the discipline—reveals that the answers. Joined by acclaimed author and podcast host Stephen J. Dubner, Levitt presents a brilliant—and brilliantly entertaining—account of how incentives of the most hidden sort drive behavior in ways that turn conventional wisdom on its head.

Freakonomics

George Orwell is the pen name of the author, Eric Arthur Blair. He was an English essayist, novelist, journalist and critic. His writings are based on social criticism, anti-Fascism, anarchism and support to democratic Socialism. His work remains influential in popular culture and political culture. 1984, a novel, is based on dystopian social science. Its theme is projected on the consequences of mass surveillance, totalitarianism and societal behavior aspect. The author had been a democratic socialist. Mostly, the novel narrates the truth and facts within politics and how come these are manipulated. The author has narrated in on imaginary manner when most of the parts of the world has fallen victim to perpetual war, global mass surveillance, historical nogationism. A huge, propaganda is there. The story reveals that Great Britain, known as Arstri One, has become a province of totalitarian superstate named Okeania. The leader of the party is Big Brother. Actually, its a cult of personality and arises anyone uses the techniques of mass media, social networking, government organised demonstrations and ralies to create an image of a leader. It is often seen in totalitarian or authorisation states. Winston Smith is a protagonist, who is very skillful and outer party member and hates the Party and dreams of rebellion. His relationship with Julia has also come up. 1984 has become a classic literacy example of political and dystopian fiction. Time magazine included this novel on its 100-best English-language novels. Although, Orwell was hesitating for this title but Warbury (the Publisher) suggested this which he took to be a more commercially viable choice. The story behind its title is also very interesting, when Orwell finished this novel in 1948, this title was chosen simply as the inversion of this year. So, at last, in the story, there is a celebration of massive victory of Okeanias over Eurasian armies in Africa. Also, Winston accepted that he loves Big Brother. How this happened? What were the circumstances Winston refused to love Julia? How this political storm took place? For all, the story reveals step by step in an interesting manner. A mind-blowing novel of that time and forever.

1984

One of the world's great designers shares his vision of "the fundamental principles of great and meaningful design", that's "even more relevant today than it was when first published" (Tim Brown, CEO, IDEO). Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this ingenious -- even liberating -- book, lies not in ourselves, but in product design that ignores the needs of users and the principles of cognitive psychology. The problems range from ambiguous and hidden controls to arbitrary relationships between controls and functions, coupled with a lack of feedback or other assistance and unreasonable demands on memorization. The Design of Everyday Things shows that good, usable design is possible. The rules are simple: make things visible, exploit natural relationships that couple function and control, and make intelligent use of constraints. The goal: guide the user effortlessly to the right action on the right control at the right time. The Design of Everyday Things is a powerful primer on how -- and why -- some products satisfy customers while others only frustrate them.

Kaarthik Raja

Product Designer | UX Design & Strategy