The concept of a "medium" in Google Analytics sounds simple — until you realize most marketers get it subtly wrong, and that subtlety is costing them clean data. In this piece, we'

SEO & Data Specialist

If you've ever stared at your GA4 traffic report wondering why half your campaigns are landing in "Unassigned," this article is for you.

What Is Not Considered a Default Medium in Google Analytics?

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