Facebook Certified Creative Strategy Professional

Social Media Marketing

Social Media Certification

Market and competitor analysis

Bachelor of Arts - BA

Master's degree

As Marketing Project Manager, I led the planning and execution of performance-based affiliate marketing programs for SaaS clients, helping them scale user acquisition through partner channels.

Responsibilities:
Managing end-to-end affiliate program launches—from strategy and onboarding to campaign execution and performance tracking.
Coordinating with cross-functional teams (growth, product, content, and design) to deliver landing pages, promotional assets, and outreach tools on schedule.
Developing workflows and SOPs to onboard affiliates efficiently and ensure brand consistency.
Collaborating with founders and marketing leads to define KPIs, evaluate channel performance, and adjust strategies to improve CAC and LTV.
Managing communication between SaaS clients and affiliate partners to ensure alignment, optimize incentives, and troubleshoot issues in real time.
Leveraging platforms like Figma (for creative reviews), Notion (for documentation), and Google Analytics (for campaign tracki

Project Manager

Strategy Manager

SaaS company (NDA Project)

Responsibilities:

• Develop product messaging that differentiates new products and services from others in the market.
• Obtain insights into customers’ usage of current products, untapped opportunities and buyer personas, through interviews, surveys, focus groups and sales data.
• Research competitor offerings.
• Use market research data to determine product pricing.
• Create product content such as case studies, videos, website copy and blog posts.
• Gain insight into customer use of current products, untapped opportunities and buyer personas.

Achievements and results:

• Defined target audience for the product.
• Made recommendations and plans for product functionality, features to add.

Marketing Project Manager

Drove weekly production deployments, leading coordination across engineering, design, and QA to ensure smooth, stable, and timely releases.
Took an active role in quality assurance and hands-on product testing, proactively identifying bugs and usability issues before launch.
Analyzed usage data and customer feedback to surface insights, shape product priorities, and continuously improve the user experience.
Implemented a Continuous Deployment (CD) workflow; integrated Vercel for efficient frontend delivery.
Facilitated Agile ceremonies (daily standups) using Linear for task management
Translated business needs into user-focused product designs in collaboration with the Figma-based design team.
Used tools like Cursor and V0 to rapidly build and test MVPs, accelerating development cycles.
Collected and analyzed market performance and customer feedback to inform product decisions.
Provided regular updates to stakeholders, managed budgets and risk, and ensured delivery remained on time and

Project Manager / Product Manager

Cofounder

12 years working with startups

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