• Established and managed a new product management unit in the field of software development.
• Optimized several critical software development processes and structures as part of the post-merger integration process, acting as interim engineering manager.
• Assessed and prioritized new product requirements as well as transformed "Business Requirements" into actual product specifications and development roadmaps.
• Reported towards arculus and Jungheinrich management.

Product Lead - Software

Freelance Tech Expert

• Setup the IT and product strategy and teams for a new headless ecommerce marketplace and platform, a corporate venture supported by Bitrock Digital Partners.
• Successfully transferred an externally developed Prototype (Java, Angular) into a clean and agile product roadmap; moving forward to stable V1 and beyond.
• Implemented a CI/CD process and defined an efficient SCRUM and development workflow.
• Setup the whole stateless cloud infrastructure, including flexible Docker setup, CDN and more.
• Developed different middleware as well as secondary systems, and implemented a complete business infrastructure (from CRM to data, newsletter, and marketing permission management). 
• Setup a strong innovation process and developed an outstanding product vision on top.
• Developed the overall brand and marketing systems, setup all marketing workflows, and led the execution of respective connected marketing campaigns (SEA, SEO, Social Media, content).

Chief Technology and Product Officer (CTO / CPO) (Lampen E-Commerce GmbH)

• Advised multiple clients (B2B corporates, from Financial Services to Pharmaceuticals to Construction Business) on product and technology issues: Product strategy and design, cloud strategy, DevOps, product operations, Agile methodologies, system architecture, engineering and operational product management.
• Set up and shaped multiple software engineering teams for respective venture projects.
• Shaped Bitrock’s strategy regarding its own product roadmap as well as its external offering regarding product conception, design, strategy, and development.
• Training and coaching of internal staff on product management issues.

Director Product and Technology

Head of Software Engineering

Senior Product Manager

• Developed the department towards a full-service digitalization unit.
• Headed the product and project management for different award-winning websites 
(e.g. verkehrsrundschau.de), apps, tools (e.g. next.autohaus.de), software systems 
(e.g. new design and implementation of a central user management system), and digital transformation processes (e.g. Salesforce implementation for different processes).
• Established a structured digital innovation management and created several new digital business ventures with a focus on design thinking and lean management.
• Consulted the top management on strategical decisions, transforming the print publisher to a digital software company.
• Executed advanced coaching and training for other departments regarding digital.
• Directly responsible for a team of 8 product managers.

Head of Digital Product Management

• Created the software (PHP, C++) for simulating advertising effectiveness and optimizing branded content sales with scientific big data analytics (concept, research, architecture, programming).
• Developed the university project to a predictive analytics company, working for media corporations (e.g. SABC), agencies (e.g. 3P), and brands (e.g. Mercedes-Benz). Steered the continuous optimization and development of the product, as well as sales (C-Level) – via networking, online marketing, and becoming a known expert for branded content measurement.
• Established a clear vision and strategy, that adapts to the market needs (incl. several pivoting and restructuring processes).

Founder and Chief Technology Officer (CTO)

• Realized different consulting projects in the fields of marketing, communication, web development, product management, digitalization, and entrepreneurship.
• References: Allianz (insurances), BT REPS (tutoring services), Impressive Music Production (music services), Youth Welfare Office Tirschenreuth (public services), MA Media (marketing agency).
• Additionally, started different affiliate and content marketing projects.

Consulting, Marketing, Web Development, Venture-Building

• Established the online comparison portal fitnessstudio-vergleich.de – together with 
M Cube and CHECK24.
• Managed the product development, as well as all marketing measures.
• Directly and indirectly responsible for 15 employees.
• Sold shares to M Cube Incubator GmbH, later merged back into CHECK24.

Managing Director, Chief Product Officer (fitnestio GmbH)

• Developed and evaluated different new venture ideas and business plans for M Cube, the company builder of CHECK24.
• Co-founded the fitnestio GmbH.

Entrepreneur in Residence

• Created and actively developed the JavaScript based open-source project as well as supporting technologies for event sharing.
• Developed it to 1.3k GitHub stars, 1.5M+ npm installations, additional 45M monthly CDN hits, 20+ contributors, Product Hunt “Product of the Day” – and still counting.
• Turned this into a fully managed paid SaaS solution for event management professionals.
• And still traveling...

Founder

Building winning digital products.

github

medium

Know about Jens Kuerschner's work experience, education, bootcamps, certifications, and much more. Jens Kuerschner