In the world of product development, there is a ghost that haunts every startup: the Build-it-and-they-will-come fallacy. Statistical reality is far colder. According to multiple i

Product Manager and Founder

A Masterclass in Product Discovery for New Ventures

Product prioritization is often treated as a mechanical exercise, pick a framework, score ideas, and move on. But in reality, prioritization is one of the most strategic decisions 

Understand why strategy and customer needs must work together for effective product prioritization and long-term success.

Why Strategy and Customer Needs Must Work Together in Product Prioritization

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