Microsoft 365 Fundamentals

"Grande Ecole" Diploma

CAP - Certificat d'Aptitude Professionnelle

•	People Manager, 4 direct reports (Product Marketing Managers)
•	Lead team reorganization with Microsoft 365 launch & HK specificities.
•	End to end accountability for Surface and Microsoft 365 business in local market including planning, execution and governance
•	Business and Scorecard management – KPI management over revenue & usage. Leadership Team communication, strategies & recovery plans set up.
•	Lead Strategic planning for Hong Kong market across all size of businesses; Connecting with HQ and Greater China Region team to get Customer requirements implemented, product changes, additional marketing budget and headcounts. Lead Microsoft 365 marketing strategy focusing on Security and Compliance. 
•	Sales teams and partners enablement –technical and sales on Microsoft 365 & Surface. Recruit new network of partners for Surface Hub
•	Lead Local marketing campaigns and Product launch for Surface Laptop, Surface Studio, Surface Pro & Surface Hub overachieving 2017 & 2018 budget & Mic

Senior Business Group Lead, Microsoft 365 and Surface Devices

•	People Manager leading a 20 reports department
•	Strategic positioning, recruitment & development of partner ecosystem for all clouds (+10K partners) to ensure capacity
•	Create & leverage global & local channel incentive strategy
•	Readiness & Enablement of partner ecosystem, both tech & sales
•	Define & orchestrate partner com & events (hybrid formats, +1,000 online participants)
•	Define & orchestrate local partner business strategy & major sales/marketing plays including thru partner GTM strategy for SMB, Corporate & Enterprise accounts
•	Public speaking in major partner events

Partner Channel Strategy & GTM Director

Head of Marketing

Assistant Product Manager

•	Account Management for FNAC, #1 multimedia retailer in France and 90 stores for Office, Surface, Windows and Hardware accessories. 
•	Revenue Accountability with high revenue achievement
•	Lead Product Assortment: Offers, merchandising & assortment management with FNAC. In-store and online execution monitoring. Launch of XBOX One, Office 365 and Surface 3 in stores.  
•	Contract Negotiations including sell in and sell through quantities and products visibility

Key Account Manager (FNAC)

•	Strategic planning, devised and executed WW marketing strategy. 
•	Nurture Partners through regular and direct touch points such as monthly webinars (100 Managed contacts per session) and newsletters (40% open rate). Led  regional annual partner appreciation events for EMEA and APAC partners in Macau.  
•	Define Lead generation and qualification process to generate incremental revenue
•	Sales enablement with Sales collateral creation (Unique Value Proposition, presentations, case studies, flyers, brochures…)
•	Supervise company acquisition (Orbitz Partner Network) in September 2015 from an internal and external communication perspective. 
•	Partner Centric with the first annual partner satisfaction survey program

WW Senior Partner Marketing Manager at EAN (ex Expedia Partner Solutions)

•	Local GTM & Lead Office 365 Launch,  PR spokesperson and public speaking (eg: Product demo in front of 4,000 IT professionals), Partner Enablement, Com & incentives. Marketing collaterals (datasheet, emailing, scripts..) creation & Internal awareness.
•	Lead Cloud penetration & awareness through Communication (ATL and BTL campaigns and demand generation), SMB and Enterprise sales enablement (sales trainings, Customer meetings, Events organization), Partners enablement.  
•	Product Governance on performance with a visibility at the leadership level delivering a green scorecard 3 years in a row. 
•	V-team Lead to manage partners and customers transition to new cloud platform with Sales, Technical Support, Services and Customer satisfaction teams.

B2B Product Marketing Manager (Unified Communication, Office, Office 365)

Advisor

Chief Marketing Officer

Chief Marketing Officer @Naaia | Ex Microsoft | Ex Expedia

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