Design Thinking: Customer Experience

UX Research Methods: Interviewing

UX for Voice: Planning and Implementation

Making Great Hiring Decisions - India

Adobe XD: Building a Responsive Component Library

UX Foundations: Accessibility

UX Research: Lean Experimentation

Amazon Customer Excellence System - Continuous Improvement Cycle 

Enterprise Design Thinking Practitioner

Interaction Design: Structure

Volunteered as notetaker for Disability Resource Center for Fall 2020

Notetaker 

Provided design support and contributed to other organizing efforts.

Designer & Event Organizer for AZ-World Usability day 2020

Provided design support for Nursing library 

UX Designer

Master of Business Administration (M.B.A.)

B.Sc

Master of Science - MS

- Led design for 3 teams under Wayfair Asset Management (WAM)
- Improved the search experience for the WAM tool by implementing product-centric pages, optimizing asset cards for frequent actions, improving search-result relevance, enabling targeted search, and ability to customize UI.
- Improved upload experience by enabling drag & drop function, synchronous ID generation, status tracking for videos, and making the path to related workflows like adding metadata for new assets easier.
- Improved metadata tagging experience by implementing customization for the tag field panel and improving error and success messaging.
- Collaborated with the Data Analytics team and PMs to establish baseline KPI for services.
- Owned design cycle from discovery to design delivery and documentation
- Established user archetypes, JTBDs, and E2E workflow map for merchandising and marketing teams.
- Designed and implemented a user survey strategy to get continuous feedback from users about overall satisfacti

Lead Product Designer

- Defined & developed new features for a digital map product to actively track changes to large-scale infrastructure and increase the reliability of asset registry data, while being fast and safe.
- Owned full design cycle from discovery to delivery.
- Conducted ethnographic research to understand needs, frustration and work context of field crew and mappers.
- Worked on a cross-functional agile team to ship features to iOS devices.
- Established a product vision based on discovery.
- Improved usability of overall search experience and enhanced privacy governance around customer data
- Advocated for a data-driven approach to gain quantitative user insights for decision making.

Senior Product Designer

• Support UX research & UI Design for NSF grant-funded projects. 
• Provided design support for developing publications and marketing materials for events under the Center for Science and the Imagination at ASU.
• My design projects won awards for UX, Visual Design, Branding Systems & Campaigns at ASU & Fab Learn Conference NY'20
• Provided design support for projects and events backed by Google, Microsoft, IKEA.

•  Conducted UX research through user interviews and surveys. Conducted heuristic and task analysis to find usability issues in the existing app.
• Redesigned user interface for a digital library by rapidly prototyping from wireframe to high fidelity 
• Delivered an interactive prototype for development hand-off after validating it with usability studies.
• Article about the experience got featured in UX collective

User Experience Designer (volunteer)

• Led a team of 10+ ICs and worked with studio teams across 6 locations to improve the customer experience across the detail page using innovative imaging solutions. 
• Generated over 8 million USD in savings over 2-years through continuous improvement initiatives to advance workflow.
• Operationalized the design and development of internal tools to automate workflow and reduce manual dependency by 70%.
• Headed product visualization projects. Supported launch of over 50+ luxury and private label brands across multiple product categories.
• Coordinated expansion efforts into new marketplaces in NA, EU & APAC regions by working with a cross-functional agile team.
• Implemented a centralized style guide for different product categories and owned the change management.
• Redesigned onboarding experience for new employees and reduced training time by 70%.
• Supported the deployment of A/B test experiments on apparel and furniture categories to improve customer satisfaction scores.
• Won 3 

Design Lead  CX

Photography business venture which helped me improve my visual storytelling craft and entrepreneurial skills while delivering and creating tangible memories for my clients. Undertook projects for individuals and corporates by managing a team of 6 to provide a host of photography & videography services.

Founder (part-time)

Design Advisor

Lead Product Designer looking for next opportunity | ex-Amazon | MS HCI | MBA

Know about Venkatesh L.’s work experience, education, bootcamps, certifications, and much more. Venkatesh L.