In Just Enough Research, co-founder of Mule Design Erika Hall distills her experience into a brief cookbook of research methods. Learn how to discover your competitive advantages, spot your own blind spots and biases, understand and harness your findings, and why you should never, ever hold a focus group. You'll start doing good research faster than you can plan your next pitch. Erika Hall has been working in web design and development since the late 20th century. In 2001, she co-founded Mule Design Studio where she directs the research, interaction design, and strategy practices.

Just enough research

Creado por Jake Knapp, John Zeratsky y Braden Kowitz, tres socios de Google Ventures, SPRINT es un método único e infalible de 5 días para solventar problemas empresariales complicados y conseguir que la viabilidad de un proyecto se implante rápidamente. Probado con éxito en más de 100 ocasiones. Tanto los emprendedores como los directivos tienen que enfrentarse todos los días a dilemas importantes: ¿Dónde hay que poner las prioridades y por dónde hay que empezar?, ¿cuántas reuniones son necesarias para dar con la solución más adecuada? Ahora ya disponemos de un método seguro para responder a estas cuestiones cruciales: el Sprint . El diseñador Jake Knapp creó este proceso de cinco días en Google, donde los sprints se empleaban para todo tipo de proyectos, desde el Google Search hastaGoogle X. En Google Ventures empezó a trabajar con Braden Kowitz y John Zeratsky y los tres han conducido más de cien sprints con empresas del sector de la telefonía móvil, del comercio electrónico, la sanidad, las finanzas y otros. Como guía práctica para resolver importantes problemas empresariales, Sprint puede resultar muy útil para todo tipo de equipos de cualquier dimensión, desde pequeñas startups hasta grandes empresasmultinacionales, desde equipos de profesores a empresas sin ánimo de lucro. Se trata de un libro para cualquiera con una oportunidad, idea o problema que necesite una respuesta rápida. La opinión de los expertos: «Lea este libro y siga sus consejos si quiere desarrollar productos mejores y más deprisa.» Ev Williams, fundador de Medium y Twitter « Sprint ofrece una fórmula transformadora para testar ideas, muy útil tanto si se aplica a una startup como a cualquier gran organización. En tan solo cinco días, podremos pasar de una idea inicial al prototipo y la decisión final ahorrándonos un montón de horas y dinero. Una lectura obligatoria para emprendedores de cualquier tipo.» Eric Ries, autor de El método Lean Startup «Todos los directivos que conozco están preocupados por lo mismo: ¿Nos estamos moviendo lo suficientemente rápido? Sprint nos ofrece un método paso a paso para resolver problemas de envergadura y avanzar en lo que realmente importa con rapidez.Un sprint es la cura para los males de la empresas en un mundo que va cada día más rápido.» Beth Comstock, vice-presidenta de General Electric

Sprint

The inspirational bestseller that ignited a movement and asked us to find our WHY Discover the book that is captivating millions on TikTok and that served as the basis for one of the most popular TED Talks of all time—with more than 56 million views and counting. Over a decade ago, Simon Sinek started a movement that inspired millions to demand purpose at work, to ask what was the WHY of their organization. Since then, millions have been touched by the power of his ideas, and these ideas remain as relevant and timely as ever. START WITH WHY asks (and answers) the questions: why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over? People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with WHY. They realized that people won't truly buy into a product, service, movement, or idea until they understand the WHY behind it. START WITH WHY shows that the leaders who have had the greatest influence in the world all think, act and communicate the same way—and it's the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY.

Start with Why

* WALL STREET JOURNAL BESTSELLER * An insider's account of Apple's creative process during the golden years of Steve Jobs. Hundreds of millions of people use Apple products every day; several thousand work on Apple's campus in Cupertino, California; but only a handful sit at the drawing board. Creative Selection recounts the life of one of the few who worked behind the scenes, a highly-respected software engineer who worked in the final years of the Steve Jobs era—the Golden Age of Apple. Ken Kocienda offers an inside look at Apple’s creative process. For fifteen years, he was on the ground floor of the company as a specialist, directly responsible for experimenting with novel user interface concepts and writing powerful, easy-to-use software for products including the iPhone, the iPad, and the Safari web browser. His stories explain the symbiotic relationship between software and product development for those who have never dreamed of programming a computer, and reveal what it was like to work on the cutting edge of technology at one of the world's most admired companies. Kocienda shares moments of struggle and success, crisis and collaboration, illuminating each with lessons learned over his Apple career. He introduces the essential elements of innovation—inspiration, collaboration, craft, diligence, decisiveness, taste, and empathy—and uses these as a lens through which to understand productive work culture. An insider's tale of creativity and innovation at Apple, Creative Selection shows readers how a small group of people developed an evolutionary design model, and how they used this methodology to make groundbreaking and intuitive software which countless millions use every day.

Harshavarthini R.

Product Designer at Timeless Ventures