MBA x AI

Harish Gananathan  • Peerlist

Created a data-backed fundraising strategy using donor segmentation and targeted outreach, leading to a 22% increase in donations and onboarding of 2+ CSR partners contributing ₹30L in funding. Designed and implemented a scalable volunteer recruitment and training framework for 50+ members, reducing attrition by 15% and aligning operational efficiency with programmatic goals across Jharkhand.

Social Impact Consulting - YouthInvest Founda

Analyzed 10+ hygiene brands and rural consumer behavior to craft value positioning and GTM strategy for organic sanitary pads. Partnered with Govt. of Tamil Nadu to launch a region-specific plan, targeting a 12% rise in adoption aligned with public health goals

Marketing Strategy - Pagirvu LLP - Tamil Nadu

Conducted a competitive analysis of 6 key players to evaluate brand strategies, USPs, and sales funnels, uncovering positioning gaps that boosted pilot campaign recall by 18%. Researched manufacturing practices across 4 firms, recommending quality-cost optimizations projected to reduce unit cost by ~8%. Delivered insights that directly influenced product roadmap priorities and developed data-backed marketing strategies that increased brand engagement by 22% across targeted digital channels.

Business Consulting - Stubborn Factory - Guru

Led partnerships with 15+ NGOs and restaurants to scale a school nutrition program across 7 Jharkhand districts. Optimized volunteer onboarding processes, reducing turnaround time by 30% and expanding program reach by 15% within 6 weeks through improved workflows