Data Driven Product Management

Retention & Engagement

AI / ML Product Management

* Optimized PPC campaigns and solved data gathering and analysis challenges for a range of Google’s clients in Russia, including premium RU & CIS digital agencies across multiple products e.g. AdWords, Analytics, Merchant Center, GTM, YouTube.
* Consistently exceeded sales and adoption targets for all Google products: maintained in top 10% of the team of 50 people for 6 quarters straight in an extremely fast paced and metrics driven environment. 
* Managed a team of 3 that designed and executed Google for Business brand communication in Russian across social channels.

Account Strategist

Intern, Advisory

* Founded a team of 5 to deliver 20+ content strategy, distribution and monetization projects for top Finance, Media and IT brands.
* Created world’s largest YouTube presence for a bank (Tinkoff) and a financial organization (РБК/RBC). This included research, hypothesis testing, and hiring / managing teams of 50+ vendors.
* Owned Growth track in the development and launch of the World Chess Championship SVOD platform that exceeded $160k revenue target during the first World Final Match event. 
* Launched an audio identity strategy for Yandex.Music streaming app with 5m. paying users.

Founder / CEO

Insense is a rapidly growing SaaS-enabled Marketplace that bridges the gap between brands and content creators around the world. 

* I lead the product strategy, discovery, and delivery of the demand (buyer) experience on the marketplace. My cross functional fully remote team drove LTV +XX% and Churn -XX% YoY. 
* Aligned the roadmaps and OKRs across the company from C-level stakeholders to the client facing teams to facilitate the 300%+ YoY growth in key metrics - revenue, subs, active sellers & buyers.

Senior Product Manager

* Expanded YouTube's video platform ecosystem in the CIS region and grew watchtime of local content partners. I developed a process to select, recruit, teach and support talent in the region.
* Contributed to creatives, communications and promotion of 200+ YouTube channels for a range of partners from key bloggers and networks to media, sports, gaming and music companies.
* Analysed the competitive landscape in the region to manage relationships with top CIS creators to retain top talent on the platform, which included 1:1 consultations, online and offline community building, and events such as region’s first gaming4good charity stream (€30k+ donated).
* Collaborated with PR, local Marketing and contractors to design, promote, and manage YouTube’s offline presence in the region: 30+ meetups & workshops, 3 annual VideoPeople (Moscow and Kyiv) festivals for YouTube’s top and emerging partners with attendance ranging from 50 to 5000 each.

Partner Manager, Russia, Ukraine & CIS

Chief Product Officer

<p>Uscreen is a B2B2C Creator Economy online video membership platform with Xm paying end users and XXm ARR

* I lead the development of the end user facing product across Web, iOS, Android and TV systems with a team of 20 engineers and designers, ensuring XX% YoY user growth
* Ideated and launched the built-in fully functional Community sub-product from zero and got it to XXXk MAU within a year. It allows our video creators to run online communities within their video apps and it successfully converts top creators from leading specialised community platforms
* Pioneered the real life application of AI to bring value to customers and end users through voice-to-text, video metadata generation, and automated social engagement tools</p>

<p>Rupa gives influencers financial independence from algorithms and brand deals. Our all-in-one AI platform turns your content into an online product your audience actually wants, then builds the page, checkout, and emails - so that you can launch in hours, not months. Sell directly to fans, keep every customer email, and grow your community. Simple setup, real results, sustainable income</p>

Co-Founder / Co-CEO

Founder of Rupa. I help creators turn their followers into income. Product Management. x-GenAI CPO, x-YouTube, x-Google

Know about Grigory Egorov's work experience, education, bootcamps, certifications, and much more. Grigory Egorov