At Eric Salo Design, we don’t build for trends. We build for presence.Presence-led styling begins with softness—not just in fabric, but in tone, movement, and emotional intent. It’

Eric Salo is a Creative Director helping fashion brands tell their stories through innovative design.

Softness isn’t a trend—it’s the foundation. This is how we build styling systems that respect movement, mood, and emotional clarity.

Presence-Led Styling Systems: Why Softness Matters

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