Edward Glush

The Hidden Cost of “Good Enough” Analytics. Why Most Growth Tools Quietly Cap Your Revenue

👉 Lessons from building behavioural growth systems that go beyond pageviews and purchases.

You’re spending thousands to train Zuckerberg’s algorithm, but you aren’t training your own site.

Why we obsess over getting traffic but ignore the "closer" - and why ad blockers and bad attribution are secretly killing your ROAS.

Most founders don’t know where their best customers come from anymore

And it’s quietly breaking growth decisions.

Stop Flipping Coins: Why Standard A/B Testing is Losing You Money

Why we ditched the "Static 50/50" split for Multi-Armed Bandits (Thompson Sampling) to maximize revenue during the test.

The "Direct" Traffic Lie: Why 40% of Your Visitors Are Actually AI

Your analytics says "Direct," but the reality is ChatGPT and Perplexity. Here is how to fix the "Invisible Web" problem.

Why I built Zyro: revenue attribution broke before ads did

After running ads for years, I realised clicks weren’t the problem... trust was.