By the time he was twenty, Alok Kejriwal had his life pre-planned for him. He would inherit the family's socks manufacturing business and be the hard-working, money-minting, quintessential Marwari businessman, forever. Except that it didn't turn out that way. A few years after surviving the family set-up, something turned up that sent Alok on a completely different career path: the Internet! A crazy business idea Alok had turned out to be a winner. Soon, Alok was fighting and thriving in a world completely different from the one he had grown up in. A world where technology breakthroughs, VCs and out-of-the-box thinking decided the real winners. Why I Stopped Wearing My Socks is Alok's real-life story of starting up a business. It traces his roller-coaster ride as an aspiring entrepreneur, traversing through a variety of business ideas in the family business up to his big breakthrough as one of India's first entrepreneurs to tap the power of the Internet. It details the amazing success of Mobile2win, a venture eventually acquired by the Walt Disney Company. The chapters in the book are actual stories, throbbing with memorable anecdotes that conclude with crisp learnings for the readers. Why I Stopped Wearing My Socks is a deeply compelling story about beating the odds, staying motivated and gung-ho entrepreneurship. It is an inspirational as well as a practical guide to emerging a winner.

Why I stopped wearing my Socks

Every idea in this book is focused on increasing overall levels of productivity, performance, and output, and many can be applied to one's personal life as well. Each of the 21 methods and techniques is complete in itself.

Eat That Frog!

Argues that a good education and a secure job are not guarantees for financial success, and describes six guidelines for making money work for oneself.

Rich Dad Poor Dad

Doing well with money isn’t necessarily about what you know. It’s about how you behave. And behavior is hard to teach, even to really smart people. Money—investing, personal finance, and business decisions—is typically taught as a math-based field, where data and formulas tell us exactly what to do. But in the real world people don’t make financial decisions on a spreadsheet. They make them at the dinner table, or in a meeting room, where personal history, your own unique view of the world, ego, pride, marketing, and odd incentives are scrambled together. In The Psychology of Money, award-winning author Morgan Housel shares 19 short stories exploring the strange ways people think about money and teaches you how to make better sense of one of life’s most important topics.

The Psychology of Money

The #1 New York Times bestseller. Over 10 million copies sold! Tiny Changes, Remarkable Results No matter your goals, Atomic Habits offers a proven framework for improving--every day. James Clear, one of the world's leading experts on habit formation, reveals practical strategies that will teach you exactly how to form good habits, break bad ones, and master the tiny behaviors that lead to remarkable results. If you're having trouble changing your habits, the problem isn't you. The problem is your system. Bad habits repeat themselves again and again not because you don't want to change, but because you have the wrong system for change. You do not rise to the level of your goals. You fall to the level of your systems. Here, you'll get a proven system that can take you to new heights. Clear is known for his ability to distill complex topics into simple behaviors that can be easily applied to daily life and work. Here, he draws on the most proven ideas from biology, psychology, and neuroscience to create an easy-to-understand guide for making good habits inevitable and bad habits impossible. Along the way, readers will be inspired and entertained with true stories from Olympic gold medalists, award-winning artists, business leaders, life-saving physicians, and star comedians who have used the science of small habits to master their craft and vault to the top of their field. Learn how to: make time for new habits (even when life gets crazy); overcome a lack of motivation and willpower; design your environment to make success easier; get back on track when you fall off course; ...and much more. Atomic Habits will reshape the way you think about progress and success, and give you the tools and strategies you need to transform your habits--whether you are a team looking to win a championship, an organization hoping to redefine an industry, or simply an individual who wishes to quit smoking, lose weight, reduce stress, or achieve any other goal.

Durgesh Parekh

Tech Consultant | Senior Software Engineer