The Trade Desk Edge Academy Certified: Executive Program

Digital Marketing 

Marketing Tools: Digital Marketing (2019)

Google Analytics Essential Training

SEO: Keyword Strategy

Semrush SEO Crash Course

Bachelor's degree

Managed campaigns and content for a strategy firm focused on brands launching or growing internal studios. Managed internal departments to develop growth campaigns for both small and large-cap companies.
•	Project led the launch of Shopify Studios, Eko Mobile Content Studio, and A&E network rebrand. 
•	Collaborate closely with internal and clients’ creative, finance, marketing, and legal teams to drive campaign production and distribution. 
•	Helped increase Samsung Mobile social followers by 26 million.
•	Increased existing client spends by $4M in 2018 through the development and sale of content campaigns.

Content Manager

Lead the GTM strategy for the brand and product marketing teams for mobile app builder in the ecommerce space; overseeing all aspects of messaging and creative across all channels.

Head of Brand & Product Marketing

Producer of both branded content campaigns and multiple television series for a comedy focused video production company. 
•	Developed and sold content campaigns to media agencies to increase department earnings by $1M annually. 
•	Supervised a team of 4 in the development, production, and delivery of branded content campaigns for agencies and directly with brands.

Senior Producer – Branded Content

Developed and produced marketing campaigns and sponsorship activations for sand-up events owned by Comedy Central. 
•	Created and executed sponsorship opportunities within live events for network sales teams; designing custom campaigns and sales presentations resulting in over $40M in incremental revenue for the network annually. 
•	Launched the college touring department increasing network sponsorship sales by over $10M annually.

Manager - Live Entertainment

Lead content and campaign strategy for the growth, product, and brand marketing teams at Flowcode, the leading QR provider in the US. 

Flowcode is the next generation of connection technology. Using beautifully designed QR codes and custom link-sharing pages; paired with real-time, 1st party data. Flowcode is the fastest, safest, and easiest way to connect with customers in the real world.

Content Lead

Manage content lifecycle and marketing assets for the launch of the Audible Sleep category. Responsible for the development, production, and distribution of audio, video, and visual assets design to reach new member audiences. 
•	Own content lifecycle, leading a cross-functional team of creatives, engineers, designers, videographers, and various product owners to deliver a high volume of content and promotional pieces for a new content category at Audible.   
•	Analyze consumer listening patterns and campaign results to maximize efficiencies for new and existing customers. 
•	Built audience segmentation and growth marketing strategies for owned and partner social channels. 
•	Developed project management systems; working across internal departments to give visibility to multiple projects with tight timelines and strict budgets.

Senior Production Manager, Health & Well Being Content

Assistant in Music Department

Led client relations and experiential activations for innovative brand experiences, immersing the public in brand cultures at music festivals across the US.  
•	Created unique brand experiences at Coachella, Ultra, and Outside Lands music festivals; working with brands, agencies, festival producers, festival talent, and production technicians. 
•	Increased pre-existing sponsor spends by 30% in 2013.

Account Director

Leading the GTM positioning, messaging, and all things marketing for a TechTrust. Simply put, TechTrust places the best local IT talent in their dream roles in the leading FinTech brands.

Marketing Director

Brand & Product Marketing | SaaS Marketing Executive

Know about Cletus McKeown's work experience, education, bootcamps, certifications, and much more. Cletus McKeown