A Levels

BA (Hons) Computer Games Design

In my role as the Senior Digital Manager, my primary focus is to create and deliver a seamless online user journey across various digital channels. I have the privilege of leading and collaborating with a passionate and knowledgeable team.

Some key responsibilities in this role include:

• Leading the digital marketing team to effectively achieve company objectives.
• Managing and optimizing the Best Western GB customer-facing website (bestwestern.co.uk).
• Overseeing the iSite platform, Best Western GB's branded website available to member hotels.
• Developing comprehensive strategies for all digital marketing channels, such as organic search, pay-per-click (PPC), META, affiliate marketing, social media, email marketing, and display advertising.
• Maximizing the return on investment (ROI) of the digital marketing budget.
• Expanding online revenue streams beyond hotel rooms.
• Collaborating with senior internal stakeholders and coordinating with multiple external agencies.

I take pr

Senior Digital Manager

My roll at Detectamet covered a range of print and digital media. Due to the nature of products manufactured by Detectamet the main challenge was to educate customers of the benefits of the relatively new technology. My responsibilities included:
•	Creating informative print media to educate and inform new and existing customers
•	Maximizing ecommerce conversions and average order values
•	Tracking SEO through a range of analytics tools and updating accordingly
•	Researching and implementing a range of ecommerce features
•	Ensuring online content is up to date with the fast growing range of products
•	In situ photography of products to show potential use of products
•	Creating and analysing email campaigns to the members of the database

Graphic Designer

As the Website Manager, my role covered two key areas: Best Western GBs customer-facing website (bestwestern.co.uk) as well as iSite, our bespoke branded website available to member hotels.

Best Western GB website
• Developing the roadmap for future web developments
• Increasing conversion rates and revenue through analysis, CRO and optimisations on-site
• Working with internal stakeholders and external teams to deliver business objectives 

iSite
• Developing the roadmap for future developments to the platform
• Creating the vision of a platform that can deliver unique features only available to Best Western Hotels
• Working with the website executive and internal developers to deliver projects

Website Manager

I am the leader of the digital marketing and e-commerce team at BWH Hotels Great Britain, where our primary focus revolves around two fundamental objectives:

1) Revenue Maximization: Our aim is to maximize the revenue generated for our hotels through our brand channels. By leveraging the power of digital marketing, we ensure that our hotels receive optimal exposure and bookings.

2) Brand Awareness and Differentiation: We strive to enhance the awareness of BWH Hotels and showcase the unique qualities that set our hotels apart from the competition. Through strategic initiatives, we highlight the exceptional experiences our hotels offer.

Notable achievements under my leadership include:

Digital "Booking Good" Brand Campaign delivery: Successfully launched and promoted our engaging "Booking Good" brand campaign across various digital channels, such as YouTube, social media, display advertising, affiliates, SEM, and audio platforms.

Paid Performance Infrastructure Restructuring: Implem

Head Of Digital Marketing & Ecommerce

As a website executive my aim is to enhance the Best Western website to its maximum potential. With this website the aim is to maximize conversion, interaction with the site, the amount of traffic as well as return custom. To achieve these goals a number of skill are used such as:
•	Studying how the customer interacts with the site through a range of analytics tools
•	AB testing a range of page layouts to find the optimum layout for conversion
•	Creating content to inform and engage with customers
•	Working with a collection of external and internal teams to reach the website goals

Website Executive

Leading the digital and customer facing marketing functions at BWH Hotels GB. 

My key focuses in this role are going to be:
1. Ensuring the continued growth of our digital channels
2. Delivering a best in class hotel website
3. Growth of the brand and our loyalty programme

Head of Digital & Consumer Marketing

I love to build. Grinding on that one product that takes off.

youtube

Know about Chris Bowling's work experience, education, bootcamps, certifications, and much more. Chris Bowling