Bachelor of Technology - BTech

Senior Year (11th and 12th Std.)

Startup Incubation

Head of Design

Making sure ChatGPT, Perplexity, Gemini, Grok and Claude actually mention your brand.

Founding Design

Previously was named "Wadapaav Media" - Handled all content for 6+ YouTubers and helped them gain more than 2M+ followers across various social channels. Led a team of 28 cracked people.

Founder

- Re-designed the entire customer portal from base for better UX, cleaner UI, straight-forward flows according to Customer base and TA with a MOBILE-FIRST approach.

- Established Brand Identity and graphic design guidelines for banners, typography, SM posts, Icons, Product banners + images, emailers etc. Also created design systems for product and website.

- Designed and developed the website for Loop on Webflow which primarily acts as an all-in knowledge base about/for the product and Sales funnel. Many marketing iterations and growth hacks were also brainstormed, created, and implemented according to the data + heat-maps.

- Built assets + decks for a solid sales funnel.

- Created + Ideated on initial content for blogs, website and SM posts.

- Worked on creating various features like Cancellation flows, Build a box, Customer portal automated/personalised branding, various advanced widget designs etc.

Designer (Creative + Product)

- Collaborated and guided stakeholders on Design team hires+ Initial product features.

- Established Brand Identity + graphic design guidelines.

- Designed and developed the website on webflow which acted as an initial feature information hub + Cancer Knowledge base + Lead Capture funnel.

- Established a robust design system + created the initial base product screens. Mentored the new hires on how to take it forward.

Creative Designer

- Re-designed core branding and identity + established graphic design guidelines for SM posts, blog banners, Core icon-pack, typography, product illustrations etc.

- Set up guidelines + designed and developed multiple marketing + product emailers via Mailstudio.

- Re-designed + built the website on Webflow.

- Designed the checkout pages for the main product + website.

- Designed + established guidelines for multiple sales collaterals + decks.

Graphic Designer

- Worked on revamping the core website

- Worked on a data verification portal for multiple banks.

- Collaborated on illustrations for D91 + Setu

- Collaborated on additions to Crucible (Setu’s internal design system + Iconpack)

- Worked on a couple of motion graphic video assets.

Product Designer

Brand name under which I used to take up Freelance projects

Co-founder + Creative Designer

- Helped establish and create ScaleStudio, an internal creative + tech service agency for all of ScaleGlobal clients. Took care of hiring for Design and established work + communication SOP’s between 6+ international departments.

- Helped take 12+ brands international via design + marketing to drive awareness and sales in SEA, MEA and South Africa regions - for both online & offline channels.

- Established creative guidelines for numerous assets and multiple brands in order to maintain consistency yet slowly and robustly increasing their brand guidelines.

- Created Unisoi - an all in one international beauty platform for SEA and MEA as a way of helping ScaleGlobal core in driving sales.

- Built core AI tech for brands to help increasing brand + product awareness, personalised tips + recommendations and In-shop tech based buying guide and mentoring by creating AI CHATBOTS, IN-SHOP tech portal for live + personalised recommendations via Shopify to keep it all inter-connected.

- Drov

Head of Brand @ InteractGEN ⚡Building the AI Visibility Layer for the Internet | Amateur free-diver 🥽 and cook 👨‍🍳

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