Curious designer with 8+ years experience in building and scaling design systems.

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Cody Fitzgerald  • Peerlist

Worked alongside Nate Whitson to help finalize and polish LinkedIn's new suite of app icons (16 as of project start). Each icon was taken from concept, recreated and polished for pixel-perfection, and meticulously resized and optimized across more than 40 unique size requirements, for iOS, Android, and web.

LinkedIn App Icon Rebrand

Our team was tasked with breathing new life into LinkedIn's Engineering site. To achieve this, we worked with our newly established Engineering brand to give the site a cohesive and interesting look, while also establishing newer sections such as LinkedIn's Women in Tech. We also worked on migrating our Engineering publications over to the new platform, adding the ability to sort publications by year.

LinkedIn Engineering Site

Developed and built a series of illustrations for our internal employee site Cinco. These illustrations covered a variety of communication topics including announcements, celebrations, calendar updates, and more, leading to explorations for null states on our mobile app.

Cinco Illustrations

Worked with a dedicated group of women to create a unique brand mark for Women in Tech at LinkedIn. The mark evolved from pages of sketches to its final form through constant feedback and passionate determination from many who volunteered their time to build WIT from the ground up. The final presentation included the official logo as well as iterations on supporting conference and marketing elements.

Women in Tech

Each year, our on-campus University Store puts out a holiday guide to advertise winter clothing and holiday gifts. This year, we altered our approach to convey something more modern and mature than in years past. We drew a lot of inspiration from holiday catalogs such as J.C. Penny, Macy's, and L.L. Bean in order to create something we felt portrayed the University Store as a legitimate source for holiday purchases.

SSU University Store Holiday Guide 2014

With the Season Collections at the University Store, it was important to capture the highlights of the particular period in the semester (i.e. textbook buybacks, winter intersessions, graduation, etc.) For the winter season, I focused mostly on warm, dry clothing while directing supplementary ads towards the lesser-known products of the fall semester. I was responsible for conceptualizing, planning, staging, editing, and also producing the finished advertisement. I was responsible for conceptualizing, planning, staging, editing, and also producing the finished advertisement.

University Store Winter Collection

The University Store Fitness Gear campaign was a chance to get students interested in the selection of athletic clothing offered. With this particular advertisement series, I focus quite a bit on making sure I captured a style similar to that of Nike® and Adidas®, where clothing and athlete shared the stage equally, and one could not reach the end goal without the other. I was responsible for conceptualizing, planning, staging, editing, and also producing the finished advertisement.