Quick Summary:The fine line between personalization and invasion of privacy in B2B marketing.Why overpersonalization can erode trust and damage your brand identity.How empathy and 

B2B Brand Design System | Co-Founder @ Hatch | Ex-Canva

Why Your Marketing Needs to Be Personal—But Stop Creeping on Your Buyers

medium

Read the articles written by Cathleen Lim on Peerlist

Articles written by Cathleen Lim • Peerlist

Figma

Entrepreneur

Branding & Identity

Design Thinking

Design Systems

Creative Strategy

Creative Problem Solving

business development

partnerships

Founder