HubSpot Marketing Software

Inbound Certification

HubSpot Sales Software

•	Started a new documentation and training group.
•	Authored several administrator and end-user documents (from scratch) that support both
internal and engineering audiences.
•	Created initial curriculum proposal, authored new hire documentation, hired trainers and
writers, and successfully implemented and coordinated an initial training pilot for a 4-day
instructor-led class.
•	Coordinated and managed several subsequent training workshops and helped design
comprehensive online surveys for students and instructors.
•	Researched and managed the implementation of our e-learning strategy.
•	Created and managed a collaborative documentation effort between different training
teams using the AuthorIT content management system.
•	Set up AuthorIT system backend and frontend.
•	Managed a team of trainers and writers including performance reviews, day-to-day
operations, and program management. Also mentored junior writers.
•	Created and maintained department portal on a Linux server. Portal used

Senior Lead/Manager, Documentation and Training

Responsible for demand generation using inbound methodologies as well as authoring, editing,
and managing marketing communications and presentations.
•	Managed customer lifecycle marketing campaigns.
•	Authored and managed content marketing and technical marketing materials (podcasts,
videos, blogs, and scripts).
•	Developed product marketing strategies (pricing, advertising, product launch).
•	Crafted compelling messages across marketing channels (landing pages, ad campaigns,
and social media).
•	Created and managed PPC advertising including Twitter, Facebook, and Google.
•	Created, designed, and implemented marketing and sales funnels (including A/B testing
strategy).
•	Designed, set up, and implemented marketing automation workflows.
•	Provided professional video services including planning, filming, scripting, lighting, studio
setup, and editing.
•	Created, managed, and participated in webinars and evergreen webinars.
•	Managed internal and external teams for SEO, paid advertising,

Marketing Director

Member, Center for National Vesting Board Of Directors 

•	Documented a plug-in architecture that enables SeaChange video software to communicate with 3rd party video servers. 
•	Created hardware and software documentation for a deployable video system. 
•	Documented a product license manager installation and configuration that provides detailed information on the SeaChange license manager. 
•	Set up a collaborative publications content management system using AuthorIT. 
•	Researched and implemented all phases of AuthorIT project setup including end-to-end publishing to Word and WebHelp, hardware configuration and setup, CMS configuration, template design, reuse and repurposing strategies, modular writing training, and overall project management, budget estimates, and oversight. 
•	Set up corporate Technical Publications web site including search engine, web-based CMS, employee and customer forum, and programmed access control. 
•	Managed lab hardware for department including, system maintenance and backups, LINUX OS installation and securit

CMS Architect/Principal Technical Writer

Principal Technical Writer (Contract)

Responsible for digital marketing duties including website design, inbound marketing analysis, professional communications, budgets, marketing automation setup, and social media management. Mentored blogger intern.

Senior Marketing Consultant (Contract)

•	Created and maintained internal and external RESTful API documentation for the
ThingSpace IOT platform.
•	Authored new hire documentation providing information on how to install, configure, and
use the development environment for the ThingSpace Platform team.
•	Documented detailed instructions on how to install, configure, compile, and build the
ThingSpace Platform using Make. In addition, I also authored documentation that
provides information on how to deploy the platform to a local and network data center.
•	Created hands-on tutorials on how to work with the ThingSpace API with a local or
network data center, including troubleshooting information for Marathon deployments.

Senior Technical Writer

Online Information Architect/Prin. Tech Writer (Contract & Permanent Positions)

Devised and executed strategic initiatives to attract, engage, and retain customers. By leveraging content creation, digital strategies, and data-driven insights, I focused on creating meaningful customer interactions to convert strangers into visitors, leads, and ultimately, customers.

Director of Marketing

Employed as part of the acquisition of Alpha Analytical. Responsible for product marketing for the East Coast.

Regional Product Marketing Manager, East Coast

Founded Cajun Pipeline, a SaaS CRM that streamlines marketing automation and sales processes, enhancing lead management and operational efficiency for businesses.

• Spearhead all organic and PPC advertising campaigns, achieving measurable increases in lead generation for Cajun Pipeline CRM.
• Develop and execute comprehensive email marketing campaigns, driving customer engagement and retention.
• Implement advanced marketing automation workflows, integrating AI tools to optimize operations and reduce overhead.
• Provide business coaching and consulting services to help customize and streamline CRM use for each business.
• Oversee AI integration and operations, ensuring efficient use of AI tools to enhance customer experience and improve team productivity.
• Lead the design and execution of strategic branding initiatives, establishing a cohesive company identity.
• Manage and set up social media accounts and campaigns, leveraging platforms to grow audience engagement and brand visibili

Marketing Principal

•	Created inbound marketing campaigns for clients. Managed entire process including PPC lead generation, landing page design and optimization, CRM installation and configuration, copywriting, email campaigns, and sales conversion strategies. 
•	Launched agency SaaS marketing platform to streamline operations and increase ROI.
•	Designed, set up, and implemented marketing automation workflows. 
•	Coached clients on how to implement and optimize operations for their business in order to maximize efficiency and minimize cost. 
•	Demonstrated corporate communications expertise with over 25 years of copywriting, marketing, and technical writing experience. 
•	Installed, configured, maintained, and used tools needed to provide end-to-end inbound marketing operations. 
•	Installed and configured several web-based Content Management Systems (CMS) for clients using Joomla, CMS Made Simple, Wordpress, AuthorIT, and many more commercial and open-source systems. 
•	Consulted with clients on using 

Cajun Pipeline has a simple mission: to provide businesses of all sizes with a powerful yet accessible CRM.

Know about Paul Brady’s work experience, education, bootcamps, certifications, and much more. Paul Brady