Bachelor's degree

CoinDCX is India's largest, safest and easiest cryptoexchange with over 10 million users. It also became India's first Crypto Unicorn in Aug'21.

I was an early employee in the Growth team for CoinDCX. 

I was responsible for new channel exploration. 

𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲 𝐋𝐞𝐚𝐝 𝐆𝐫𝐨𝐰𝐭𝐡
Scaled CoinDCX Telegram Community to over 5,00,000 contributors
Making it one of the largest communities operated by a product/app in India

𝐈𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞𝐫 𝐩𝐫𝐨𝐠𝐫𝐚𝐦𝐬 𝐚𝐜𝐭𝐢𝐯𝐚𝐭𝐢𝐨𝐧
Initiated campaigns with micro-influencers to curate scalable playbooks
CoinDCX scaled influencer campaigns to over 25crs in monthly spends

𝐈𝐧𝐭𝐞𝐫𝐧𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐞𝐱𝐩𝐚𝐧𝐬𝐢𝐨𝐧
Led the launch of Cosmex - CoinDCX's global C2C offering

Growth

Freelanced with Deep Work - the premier product design studio specializing in building Web3 products. 

I was involved in running User Research analysis for multiple DeFi projects to better understand the user needs, their understanding of the projects and recommend ways to attract and retain users. 

Some projects I had a chance to work on: Covalent, Alliance Block, Arbitrum, Emrit and Liquity.

User Researcher and DeFi Expert

Part of the core team building world's first AMM driven prediction market to predict the future price of cypto assets, currently live on Ethereum. PlotX aims to simplify DeFi and bring out the "wisdom of the crowds", while building a community-driven, open and highly liquid prediction market protocol. 

My role as a Product Hacker (~ Product Manager) was to solve challenges for community growth, product development, legals and token value appreciation to make sure the product can move to the next level.  

Currently, the product is live on the Ethereum mainnet (app.plotx.io) with over 13k users and over 20k community members connected with across the globe. The native token $PLOT (ERC-20) is currently listed on Uniswap and BitMax.io with a market cap of ~$40mil post the $3mil fund raise round. 

Day-to-day stuff: Aligning marketing and tech resources, stakeholder management (investors, founders, team, community, advisors etc), designing and executing of new campaigns, etc

Big picture 

Product and Growth

Part of the Corporate Intelligence practice in the Management consulting vertical.

- Developed a thought leadership document “Business Intelligence for Smart Supply Chains” suggesting best practices and benefits for transforming supply chains from passive to active

- Assisted on a client site engagement for the largest e-commerce platform in India to develop new SOPs for fraud detection and prevention during vendor onboarding; performed data analysis to identify gaps in current protocols and provided actionable insights

- Compiled reports for one of the world's largest Investment bank, conducting financial, integrity and regulatory due diligence within multiple international jurisdictions using various subscribed databases and public data repositories

Consulting Intern

I side hustled this role with my college by working after-hours and weekends. 

Somish Blockchain Labs is India's premier venture studio builder with a deep specialization in DeFi, Blockchain & Smart Contract Auditing. Since 2016, they've delivered award-winning solutions to Fortune 500 companies, Governments, startups, and decentralized applications all over the world.

As a Solutions Delivery Analyst, my role was to gather business intelligence, perform process re-mapping for various client specific projects in conjunction with the technical team to deliver cutting-edge custom solutions.

Some interesting projects I have been fortunate to contribute on: 
- Worked on a World Bank backed project in collaboration with the Government of Chhattisgarh, to develop a citizen centric (G2C) ‘Proactive Governance’ model leveraging Blockchain technology for public service deliveries

- Designed a smart integrated emergency response and dispatch solution for Bhopal Smart City mission under grant 

Solutions Delivery Analyst

MyGov is the citizen engagement platform of the Government of India, housed under the Ministry of Electronics and Information Technology. 

As a part of the research and the content team, I was able to work on a varied suite of projects:

- Compiled a report for the honorable Prime Minister’s Office analyzing the impact of government policies (post-2014) on the annual savings of Indian households by studying key performance indexes from various public data repositories

- Contributed to the development of Self4Society portal, launched by the Honorable Prime Minister in Oct, 2018 where organizations and individuals, can connect and collaborate for social change

- Conducted a Business Process Reengineering study for CERSAI, recommended a permissioned Blockchain based distributed data registry model to ensure minimal redundancies and increased efficiency in maintenance of ledgers of securitized assets

Research Intern

Sociowash is a digital marketing agency based out of Okhla Delhi and I had the great opportunity to work with them as a Youth Marketing Associate.  

- Coordinated the activities of 600+ Campus Ambassadors from across India for one of the fastest growing micro-video app, Vigo Video to produce better content and increase brand awareness
- Worked with Panasonic India in supervising a team of 300 student brand influencers to increase their brand value and reach

Youth Marketing Assosiate

Founding Team Member | Employee #2

GrowthX is a social learning community for the top 1% growth leaders.

I lead everything community at GrowthX. Designing peer lead initiatives that help our members get the ability & motivation to chase their professional outcomes.

For a learning community to grow, paying it forward is core. That's exactly what I try to scale with people, products & processes.

Community Lead

Community Lead, GrowthX 💙

Know about Bhavya Narula’s work experience, education, bootcamps, certifications, and much more. Bhavya Narula