Led the UI/UX team to design and develop urbanesia.com, driving the entire process from ideation and information architecture to wireframes and final mockups. Collaborated closely with developers to ensure smooth execution and successful product launch.

Product Design Lead

I led the Design Team, working closely with Product Development and Engineering to ensure a cohesive and intuitive user experience across multiple products. I played an active role in product strategy and ideation, while directing the visual design for new feature development and ongoing product enhancements to maintain a high level of user satisfaction and design consistency.

Lead UI/UX Designer

Redesigned product experiences with a strong focus on crafting pixel-perfect UI across mobile and desktop platforms.
Collaborated closely with product and engineering teams from ideation to launch, ensuring every design detail delivered both functional clarity and visual consistency.

Sr Product Designer

Focused on crafting pixel-perfect UI designs while prioritizing human-centered principles to solve complex user experience challenges. Validated design decisions through A/B testing and user behavior analysis, while contributing to product strategy to ensure alignment with business goals and seamless user experience.

User Interface Designer

Led product design for Vidio, driving user-centric decision making by building a strong UX research function. Created an open feedback culture to encourage experimentation, cross-team collaboration, and continuous learning. Focused on ideation and creative execution that resulted in improved product experience and business alignment.

Head of Product Design

Started my career transforming Photoshop designs into clean, high-quality HTML, delivering projects that met client expectations. Specialized in crafting interactive experiences by integrating Flash animations, adding dynamic and engaging elements to elevate each client’s vision.

Web Designer

Crafted high-quality web designs enriched with interactive animations while seamlessly integrating front-end technologies such as custom HTML, JavaScript, and ActionScript. Delivered visually engaging and technically solid projects across platforms like WordPress, Joomla, Flash animations, and graphic design, translating creative visions into polished digital experiences.

As a multimedia designer, I developed interactive Flash animations and presentations that turned company profiles into immersive multimedia experiences. Managed the entire process end-to-end — from concept and storyboarding to final production — ensuring every project combined creativity with seamless interactivity.

Multimedia Designer

Focus on designing intuitive and user-centered experiences by combining research, ideation, and product strategy. Develop creative solutions that balance user needs with business objectives. Specialized in information architecture and interaction design to deliver functional, engaging, and scalable products.

Sr. UX Strategist

I developed and executed product strategies by aligning user needs with business goals. Collaborated with cross-functional teams through Scrum processes to ensure smooth delivery and strong team synergy. Continuously monitored key performance metrics, conducted user research, and analyzed market trends to drive informed product decisions and long-term growth.

Product Manager

Extended leadership scope to include Platform (Discovery, Player, Recommendation) and Engagement (Chat, Gamification, and New Revenue Stream) teams.
	•	Led design direction for core user experiences across discovery, playback, and recommendation.
	• Partnered with product and growth teams on engagement initiatives including Virtual Gift and Vidio Shopping, aligning design outcomes with revenue goals.
	• Supported the development of new interaction surfaces within chat and gamification features to enhance user participation and community retention.
	• Collaborated cross-functionally to ensure platform scalability, consistent user experience, and measurable business alignment.

Sr Principal Product Designer | Platform & Engagement Design

Expanded scope to lead design strategy for Vidio’s TV App and large screen experience.
	•	Defined design vision for content discovery and viewing experience on big screens.
	•	Improved playback experience and navigation clarity, driving session time and user satisfaction.
	•	Partnered with Product & Engineering to optimize performance across multiple device ecosystems.

Sr Principal Product Designer | TV App & Big Screen Experience

Led the physical goods design team, managing design managers, principals, and UI/UX designers.
Built structured workflows, introduced performance measurement systems, and aligned design work with product and feature strategies.
Collaborated cross-functionally with product and engineering leadership to drive mindset shifts, foster growth culture, and elevate design thinking across the team.

Sr. Lead & Principal Product Designer

Led end-to-end redesign of Klikdokter mobile app user experience, improving usability and product engagement. Coached and mentored product designers to strengthen both design craft and product thinking. Actively involved in product strategy discussions, ensuring design aligned closely with business and medical content goals.

Built and grew a small design team into a high-performing unit through strong collaboration and team coaching. Directed design styles to ensure consistency and deliver delightful user experiences across products. Guided designers to elevate both design quality and creative thinking, resulting in more innovative and impactful product outcomes.

Lead UI/UX Design

Extended responsibility as PIC to build Vidio’s internal product for creativity and film-making workflows.
Leading the initiative end-to-end, from research, UI & UX design, front-end development, to defining core functions and roadmap.
	• Building VidioGen, an AI-driven content creation tool that automates the storytelling process from script to video.
	• Collaborating closely with partners to integrate generative capabilities that enhance creative efficiency and production scalability.
	• Driving the convergence of design, product, and technology to enable faster, more adaptive film-making at scale.

Sr Principal Product Designer | AI Content Generation Platform

Driving end-to-end design leadership across DesignOps, UX Research, UX Writing, Design System, Illustration, and Growth Design.

	• Built scalable design processes and team competencies.
	• Improved collaboration through Next-Level Collaboration framework, reducing cross team feedback loops.
	• Mentored design leads and shaped organizational maturity, aligning design work with measurable business outcomes.

Sr Principal Product Designer | Core Design Leadership

Driving end-to-end design leadership across DesignOps, UX Research, UX Writing, Design System, Illustration, and Growth Design. Focused on simplifying collaboration, building scalable design processes, coaching teams to grow their competencies, and aligning design work with business impact. My role is to remove friction, optimize team performance, and ensure design consistently delivers both product value and company growth. - Partnering with growth teams on acquisition & retention initiatives to drive user growth and directly contribute to company revenue. - Leading Design Platform teams (Discovery, Player, Recommendation) to build core viewing experiences that power Vidio’s product ecosystem. - Overseeing TV App design team to elevate the large screen viewing experience, making content discovery and watching more delightful. - Leading Engagement Design team, focusing on gamification, chat, communication features, and exploring new revenue stream opportunities through innovative inter

Sr Principal Product Designer

Principal Product Designer · UX & Product Strategy · Growth-Driven Execution

productHunt

Know about Baga Warmansyah's work experience, education, bootcamps, certifications, and much more. Baga Warmansyah