I lead the creation, optimization, and management of digital content that supports Ticketmaster’s marketing, product, and fan‑engagement initiatives. I develop clear, compelling assets across web, email, social, and in‑platform experiences, ensuring every piece aligns with brand standards and enhances the customer journey. I collaborate with marketing, design, product, and partnerships teams to plan content calendars, launch campaigns, and highlight key events and artists. I analyze performance metrics to refine messaging, improve conversion, and strengthen fan engagement. By combining storytelling, data insights, and platform expertise, I help Ticketmaster deliver seamless, engaging digital experiences that connect fans with the live events they love.