Generative AI for Digital Marketers

Certified Information Security Manager® (CISM)

Amazon Web Services Cloud Practitioner

Six Sigma Green Belt (CSSGB)

Working group member of the Erlang Ecosystem Foundation working to grow and support our diverse communities around Erlang/Elixir technologies, encouraging the continued development of technologies and open-source projects based on/around its runtime and languages.

Marketing Manager

Member of Expert Committee

Supporting AI growth in the Seattle metro area.

Community Manager

https://www.washingtontechnology.org/blockchain/

Board Member - Cascadia Blockchain Council

I support startup founders during the early stages of their journey.

Mentor

DIF’s commitment to supporting builders and doers in the decentralized identity space has led to the launch of DIF Labs, an initiative to transform how decentralized identity solutions are built, tested, and scaled.

Startup Mentor

Members of this Working Group are creating specifications to standardize an initial set of commonly used DID methods and develop strategies for collaborative, scalable, self-help standardization of DID methods more broadly.

Co-Chair DID Method Working Group

B.A.

- Developed and deployed digital marketing playbooks that led to a 65% increase in online subscriptions and a 23% lift in overall customer engagement.
- Identified key customer journey touchpoints and developed stage-based marketing programs to move prospects through the funnel.
- Served as a public spokesperson for the brand on webinars, at industry events, and in other external channels.
- Owned execution of privacy program to ensure the integrity and privacy of customer information, maintaining compliance with COBIT, ISO, GDPR, and other privacy standards.
- Achieved marketing KPIs exceeding 80% gross profit margin, 90% monthly renewal rate, and 20% growth rate in inbound lead velocity.
- Increased trial-to-paid conversions by 130% through targeted engagement campaigns reinforcing key value propositions.
- Developed and launched a co-marketing program for reseller partners, leading to a 155% increase in paid accounts within six months of launch.
- Delivered attribution system to mea

Director of Product Marketing and Strategy

- Developed corporate communications and strategies for new product implementation including SharePoint and corporate website
- Maintained 75% average win rate for marketing materials created
- Created marketing for niche services leading to an increase in $18 million in revenue
- Responsible for writing collateral including newsletters, capability documents, RF(X) responses, presentations, fact sheets, as well as employee communications, and executive communications
- Extensive project management working with various teams throughout the organization including Business Development Managers, Marketing, Operations, Sales, and the Executive team to create end deliverables
- Developed new cross collaboration road map for internal marketing projects including national implementation of updated best practices and methodologies

Communications Writer

- Developed comprehensive brand strategy and launched a new style guide, website, and developer community site across multiple markets, including the U.S., Canada, and China.
- Implemented lead gen events strategy targeting ideal customer profiles.
- Launched Decentralize Me podcast to showcase interviews with technical leaders, evangelists, and enthusiasts to promote blockchain across various industries.
- Executed five successful international hackathons and four nationwide product awareness tours.
- Developed reseller partnerships with Azure, Oracle, and AWS to co-market subscription offerings.
- Responsible for all brand messaging, including press releases, blogs, corporate communications, and media kits.
- Partner with sales to create sales enablement materials that helped them engage prospects more effectively. I established methods for reviewing and improving collateral.

Marketing Director

- Led product management and marketing for data center, cloud, and collation products, including successfully launching a new public cloud and AI offering, representing $10 million in new MRR within the first 12 months.
- Elevated the company profile as an industry leader by speaking at domestic and international technology conferences about cloud, infrastructure, AI, and other topics.
- Led a cross-cultural and cross-regional team to support the marketing and go-to-market strategy and execution for Canada and the US.
- Managed a high-performance team, ensuring the sales teams had enough pipeline to meet their business targets by developing marketing strategies aligned to the desired business outcomes.
- Responsible for digital campaigns, field marketing, events, partner marketing execution, and any other special project needed to help Canadian Web Hosting co-market with partners.
- Developed and owned brand and product messaging
- Led digital, print, interactive, and video content cre

The World's first blockchain ecosystem for building and deploying decentralized applications.

Head of Growth

Technology blogger

Lead go-to-market and customer marketing for OfferUp's B2B verticals.

Senior Marketing Manager - B2B

Agentic AI Ecosystem for AI Applications, AIGNE empowers the next generation of intelligent apps with a modular suite: open-source framework, intuitive Studio, CLI, Observability, Hub, and Smith tools for real-world agentic solutions. Build, coordinate, and run AI agents — across browser, edge, and cloud — with privacy-first, TypeScript-native technology. Unlock ready-to-use tools to move from prototype to production, and from documentation to deployment, all within a unified agent-centric ecosystem.

CEO of AIGNE, an ArcBlock company

Know about Matthew McKinney's work experience, education, bootcamps, certifications, and much more. Matthew McKinney