Google Analytics Certification

Integrative Nutrition Health Coach (INHC)

Learning Salesforce

Google Prompting Essentials

Sandler Sales Certified

Fundamentals of Next-Gen Marketing

Inbound Sales

Workflow Specialist Certificate

Volunteer

✅ Executed regional strategies that drove pipeline growth by 196%.

✅ Exceeded revenue targets by 342% through targeted market penetration and strategic sales execution.

✅ Built structured partner relationships & strategic alliances, enabling rapid pipeline expansion.

Business Development Manager

Demand Generation Manager

✅ Built and scaled demand generation programs, delivering $2M in monthly pipeline and increasing revenue by 153%.

✅Executed ABM & digital marketing strategies, achieving a 57% increase in MQLs and 29% higher conversion rates.

✅ Drove demand generation efforts across APAC & EMEA, tailoring GTM strategies for regional market expansion and localized execution.

✅ Managed lifecycle marketing, content strategy, and lead nurturing to enhance customer engagement.

✅ Aligned sales and marketing efforts, implementing lead qualification frameworks that accelerated pipeline velocity and improved MQL-to-SQL conversion rates.

✅ Optimized marketing technology and automation, reducing acquisition costs by 33% while improving campaign efficiency and attribution.

Director of Demand Generation

✅ Developed client acquisition strategies for recruiting services, identifying potential hiring partners and business opportunities.

✅ Built and nurtured relationships with tech companies and hiring managers, aligning recruiting solutions with their talent needs.

✅ Collaborated on go-to-market efforts, refining outreach approaches and messaging to improve engagement.

Director of Strategic Partnerships

+ Digital Marketing Specialist

✅Built CRM and revenue operations frameworks, driving a 17% increase in customer retention by enhancing engagement and lifecycle visibility.

✅Orchestrated collaboration between leadership, sales, and customer success teams to create a seamless customer experience across all touchpoints.

✅Introduced customer analytics frameworks, equipping leadership with actionable insights that boosted repeat sales by 25%.

✅ Established standard operating procedures for CRM and marketing automation, enhancing team productivity and long-term scalability.

✅Engineered data-driven customer engagement strategies that optimized touchpoints throughout the lifecycle.

Customer Relationship Marketing Manager 

Demand Generation Strategist

✅Developed GTM strategies, multi-channel marketing campaigns, and customer engagement initiatives to enhance brand visibility and pipeline efficiency.

✅Designed marketing strategy, creating a comprehensive plan covering content strategy, demand generation, sales enablement, SEO, and paid media.

✅Built a structured content strategy and calendar, defining content pillars, quarterly content clusters, and campaign themes to support brand positioning and audience engagement.

✅ Contributed to blog content and thought leadership, crafting SEO-optimized articles aligned with brand messaging and content themes.

✅Optimized tech stacks for marketing & sales alignment, improving data flow, system integrations, and lead management processes.

✅ Led digital demand generation campaigns, developing strategic initiatives to expand audience reach and enhance lead generation across multiple channels.

Marketing Director

Growth Advisor

VP, GTM Strategy

GTM Leader | Demand Generation • Revenue Operations • Sales Enablement | Driving Strategic Growth Initiatives |

Know about Anja McKinley’s work experience, education, bootcamps, certifications, and much more. Anja McKinley