Fundamental of Digital Marketing

Bachelor of Engineering (BEng)

<ul><li>Lead Designer &amp; Brand Manager: Directed all visual branding, designing all marketing collateral (print &amp; digital menus, social media campaigns, in-store promotions) from concept to final execution.</li><li>Web Development &amp; Management: Designed, built, and launched the new corporate website (e.g., using WordPress/Squarespace). Manage all ongoing content updates, menu changes, and SEO optimization.</li><li>In-House Content Production: Acted as the sole food photographer, responsible for styling, shooting, and post-production (retouching) of all images for web, social media, and delivery platforms.</li><li>Digital &amp; In-Store Strategy: Managed the complete digital footprint for all outlets, including web, social media, third-party apps, and programming all in-store digital displays (IP TV) with on-brand promotions and menus.</li></ul>

Senior Graphic Designer

<ul><li>High-Volume Brand Management: Managed the creative output and design execution for a diverse portfolio of 20+ agency clients/brands simultaneously.</li><li>Brand Identity &amp; Collateral: Led the design process for all core brand identity assets, including logo design and comprehensive brand style guides.</li><li>Digital Marketing Design: Produced high-frequency, engaging content, primarily focusing on social media posts, banners, and various digital marketing assets.</li><li>Print Production Expertise: Designed and prepared a wide range of marketing print materials, ensuring flawless pre-press and production quality across all client deliverables.</li><li>Versatile Design Skills: Maintained rapid turnaround times and design versatility to meet the unique needs of multiple industries and client briefs.</li></ul>

Graphic Designer

<ul><li>Multi-Brand Creative Leadership: Served as the central creative and design authority for 10+ distinct brands, ensuring brand consistency and identity across all digital and print platforms.</li><li>Full-Stack Content Production: Managed end-to-end content creation, including logo design, social media assets, corporate brochures, motion graphics, and corporate announcements.</li><li>Web Design &amp; Development: Designed, developed, and managed the complete digital presence, including the launch and maintenance of 10+ corporate websites.</li><li>Event &amp; Exhibition Design: Directed the creative strategy and execution for all major events, including business conference materials, booth design, stage design, screen display content, and all accompanying digital and print design.</li><li>Content Capture: Managed event photography and videography, including all video editing and post-production.</li></ul>

Multimedia & Branding Specialist

Senior Graphic Designer delivering high-impact brand, web, and content design at scale across 40+ brands.

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