Luxury Branding

Google BigQuery for Marketers and Agencies

Lean Technology Strategy: Managing the Innovation Portfolio

Business Intelligence (Bootcamp) Certified

SQL from basic to advanced

Project Management for Effective Client Communication

Designing Growth Strategies

Process Design Certified

Critical Thinking

Google Analytics 4 (GA4) Essential Training

Digital transformation & Big Data in the Luxury Industry

Google Analytics Individual Qualification

Google Tag Manager Fundamentals

Leading like a Futurist

Embracing Unexpected Change

Designing Emotion: How To Use Design To Move People

Cultivating Mental Agility

Ready, Set, Future! Introduction to Futures Thinking

Bachelor of Technology - BTech

Digital Marketing and Advertising Agency.

Data analysis, reporting, automation, and strategic research across multiple platforms and tools to deliver insights and improve organisational efficiency for both internal stakeholders and clients.

Clients: Syrian-Lebanese Hospital, A.C.Camargo Cancer Center Hospital, Oswaldo Cruz German Hospital, HCor, Santa Catarina Hospital, São Camilo Hospital, Bayer (Cropscience and Schering Pharma divisions), Ajinomoto, ArcelorMittal, Astellas, Castrol.

Business Intelligence Analyst

English Teacher

Advertising Agency.

Conducted market analysis and led team efforts in creating advertising strategies for Natura (beauty and personal care company from Natura&Co Group).

Client: Natura from Natura&Co (national and international retail markets: beauty, cosmetic, hair and wellness) 

Highlights:
- Study of Cultural Signs and Symbols of Latin American Elegance: Conducted an in-depth analysis of cultural elegance codes within the beauty industry in Latin America.
Benefits: This study empowered Natura to fine-tune its brand positioning, aligning it closely with regional aesthetic sensibilities and cultural nuances, significantly enhancing brand desirability.

- Natura Faces Repositioning and Manifesto Development: Assisted in the concept and manifesto creation for Natura Faces, redefining the brand to resonate with the diverse and dynamic lifestyles of Brazilian youth.
Benefits: This repositioning solidified Faces' presence in the market, appealing to a broader, younger demographic. It es

Brand Strategist

Advertisement Agency. 

Clients: Enjoei (secondhand market), McDonald's (fast food), Itaú (banking and financial services).

Highlights: 
- Strategy Playbook
All the steps from the conception of the campaign briefing to the "go live" were mapped and documented as processes in order to increase predictability of each project and to identify key moments to collab with other teams/departments. 

- Scoring System
To present to clients valuable insights about the performance of campaigns, platforms or channels, I created a scoring system to reveal the best performers among multiple KPIs, mainly focusing on profitability.

Data Supervisor

Digital Advertising Agency

Identified and monitored trends, designed campaign dashboards, and conducted research and reporting focused on supporting brand growth and innovation.

Clients: AB InBev (beverage and beer multinational), Toyota (automotive), Bradesco (banking and financial services), Vivo Dialogando (telecommunications), Take (chatbot), Mercedes-Benz (automotive)

Strategist

Digital Marketing and Advertising Agency.

Guiding eCommerce partners, monitoring market trends, delivering reports and insights, analyzing campaign performance, measuring advertising effectiveness, and providing strategic recommendations to stakeholders across various aspects of digital marketing and eCommerce operations.

Client: P&G brands in Brazil (beauty, hair, health and laundry markets).

Digital Media Intelligence Analyst

Executive assistance to the CEO and various departments, including administrative tasks, communication management, meeting coordination, database maintenance, document preparation, client reception, and ongoing professional development.

Executive Secretary

Multinational Beauty Brand. 

Develop incentive programs for independent sales representatives, combining data analytics with marketing strategies to drive engagement and sales.

Document and manage the knowledge and processes of all the data products developed by me for the sales and business teams.

Marketing and Communication of Incentive Programs in Europe

Special Projects Consultant

Strategic Marketing and Growth Manager

Marketing and Innovation @ DeNoize | Ex-Grupo Boticário

Know about Larissa Akemi's work experience, education, bootcamps, certifications, and much more. Larissa Akemi