Google Ads Search Certification

Bachelor of Business Administration - BBA

Worked With numerous marketing agency owners to improve ROAS and lead quality for their clients. Shop Growth Solutions (Automotive Agency) -Spearheaded strategy and optimization for 20+ Google Ads accounts for a marketing agency serving auto repair shops, reducing CPA while increasing qualified leads. -Improved account ROAS and through data-driven ad-group restructuring, keyword testing, advanced bid adjustments and offline conversion imports using the Google Ads API. Service Growth Pros (Home Service Agency) -Developed and executed targeted Meta Ads campaigns for kitchen remodeler clients, resulting in significantly improved ROI and lower cost per acquisition. -Enhanced lead quality and campaign performance by implementing advanced audience segmentation, creative testing, and ongoing data analysis across multiple accounts. Case Boosters (Legal Agency) -Crafted compelling ad copy and designed high-converting landing pages to maximize client engagement and lead generation for legal serv

Google Ads Strategy Consultant

Co-founded a recruiting platform for high school athletes. "The LinkedIn of college sports recruiting" -Orchestrated a viral Instagram marketing campaign, acquiring over 7,000 followers and amassing 2,000,000 video views. -Managed a team of six developers and oversaw the successful development of a functional web application. -Leveraged email marketing in tandem with Google Tag Manager to enhance user engagement.

Growth Marketing Specialist

●	Planned and executed digital marketing campaigns for B2B lead generation & e-commerce products (WooCommerce), resulting in six-figure revenue generation. ●	Effectively managed a monthly media budget of $50,000, creating and optimizing campaigns for Meta Ads, Google Ads, and LinkedIn Ads. Utilized Google Analytics 4 to interpret KPIs such as ROAS. ●	Oversaw a copywriting team to create assets for email marketing drip campaigns (Active Campaign, Infusionsoft, Zapier), organic social media content, and landing page optimization.

Marketing Manager

-Produced 10,000+ qualified legal leads and generated 8 figures in revenue within two years through performance-optimized funnels. -Directed multi–six-figure monthly budgets across Google Ads, Local Service Ads, and Meta Ads, leveraging creative and ad copy testing, landing page optimization, and strategic Offline Conversion Uploads to maximize ROI. -Engineered a comprehensive SEO strategy that increased organic traffic by 622%, driving over 13,000 monthly site visits and securing 150+ high-authority backlinks from legal and local domains. -Implemented an AI-driven legal intake system through Zapier and CRM Webhooks increasing lead-to consultation conversions by 143%.

●	Developed a comprehensive content marketing strategy for a SaaS company & built over 100 high domain authority backlinks significantly boosting organic search traffic. ●	Led a team of copywriters to formulate, generate, and optimize content achieving first-page Google rankings for high-intent keywords.

SEO & Content Marketing Specialist

CEO & Founder

Building AI for marketers

productHunt

Know about Leo Obrien's work experience, education, bootcamps, certifications, and much more. Leo Obrien