building a content library platform that lets brands and agencies repurpose influencer-created photos, videos, and reels

Niro Thav  • Peerlist

“39% of marketers say their biggest frustration with influencer marketing is lack of creative control — and rising content production costs are only making it worse.” - Influencer Intelligence, 2024 Humant Life is a content library platform that lets brands and agencies repurpose influencer-created photos, videos, and reels — all sourced from Instagram, TikTok, and YouTube. Instead of paying for new shoots every time, you can license this legacy content and actually edit it: add logos, swap products, update messaging — all without chasing creators for revisions or new briefs. This gives marketing and creative teams full control over the final output, cuts production costs by up to 60%, and radically shortens campaign timelines. Imagine transforming an influencer’s Instagram reel from two years ago into a brand-new, on-brand ad — deployed in days, not months. At a time when everyone’s fighting shrinking budgets and tighter deadlines, Humant Life unlocks a huge bank of high-quality, creator-led content that you already know resonates with audiences.We believe this is the future of creator marketing — efficient, scalable, and creatively controlled.

Humant Life

Finalist of Collider 2015. Developed and pitched a proof of concept that embeds heat links into video, enabling customers to interact with content.