This isn't a "how-to" book. Instead, it delves into personal experiences, processes, and tips, offering aspiring designers the insights needed to kickstart a career in logo design.

Make a Living Designing Logos

Logo Design Workbook focuses on creating powerful logo designs and answers the question, "What makes a logo work?" In the first half of this book, authors Sean Adams and Noreen Morioka walk readers step-by-step through the entire logo-development process. Topics include developing a concept that communicates the right message and is appropriate for both the client and the market; defining how the client's long-term goals might affect the look and needs of the mark; choosing colors and typefaces; avoiding common mistakes; and deciphering why some logos are successful whereas others are not. The second half of the book comprises in-depth case studies on logos designed for various industries. Each case study explores the design brief, the relationship with the client, the time frame, and the results.

Logo Design Workbook

Offers advice on real-world practices, professional do's and don'ts, and business rules for those in the graphic arts.

Burn Your Portfolio

Examine the distillation of modernism in graphic design with this vast collection of approximately 6,000 logos from 1940-1980. Ranging from media outfits to retail giants, airlines to art galleries, these clean, clear visual concepts may be seen as the visual birth of corporate identity.

Logo Modernism

Books, a collection of books created by Zazzy Gfx. With books like Make a Living Designing Logos, Logo Design Workbook, Burn Your Portfolio, Logo Modernism