Valinor is a review platform designed to bring trust and transparency to the process of finding a financial advisor. Unlike traditional directories that rank advisors based on who pays the most, Valinor flips the model by listing advisors based on verified client reviews. Consumers can confidently search for advisors by location, specialty, or financial needs, and read structured, compliant feedback from real clients. Advisors, in turn, can stand out by letting their clients tell their story.

Valinor was built to be fully compliant with SEC's marketing rule. Each review includes the proper disclosures and is structured to highlight professionalism, communication, support, and overall satisfaction. Advisors don’t need to worry about marketing gimmicks or complicated compliance, just great client experiences that speak for themselves.

For consumers, Valinor cuts through the noise of sales-driven “matching” platforms and helps people find financial professionals who actually deliver results. For advisors, it’s a chance to build social capital, improve online visibility, and attract more right-fit clients without paying for placement.

Whether you're a first-time investor or a seasoned advisor, Valinor makes trust the foundation of every financial relationship.