In 2017, Australia was the last Western country in the world not to recognise same-sex marriage. while Airbnb’s core mission statement at the heart of the brand is “Belong Anywhere”.

To bring these core beliefs to life not just by saying it, but through real world action, Australians were asked to wear a uniquely designed black ring, to publicly show their acceptance of marriage equality.

A creative online experience enabled Australians to receive their ring, pledge their support to marriage equality, and understand the same sex marriage political debate.