Executive summary.

Company Profile Summary.

What is the key offering and who is the person(s) behind the business?

A startups incubator is the goal of this business plan. It is meant to address an under served segment of the market, where startups not matching a pre-selected set of criteria do not get further support, financial or other. I have devised a unique financing model to address one of the main challenges these startups face, financing the initial stages, along a personalized approach to coaching and support. I plan to deploy this financial model under certain conditions.

Market Research Summary.

What is a brief overview of the market? Who are the key competitors? Who is target market?

Currently, the majority of the industry's players focus greatly on detecting and generating as many “unicorn” startups as possible. This marginalizes a great amount of startups and deprives whole societies of the best wealth generation tool we ever had, private enterprise. The fact has direct implication on the effort to accomplish prosperity and raise living standards.

The market on the Supply side consists of Incubators, Accelerators, Venture Capital firms and Angel investors. On the Demand side are all kinds of startups looking for all the assistance they may get. Apart startups that do not fulfill the industry's selection criteria, there will also be a certain focus on emerging markets, in an attempt to maximize the impact.

Marketing Summary.

What are the basic necessities you will need to get off the ground and how will you create a great customer experience?

I am quite familiar in bootstrapping and operating on a shoestring budget while pushing forward my vision. Thanks to open source and competition many necessary utilities are provided free of charge. I make sure to take advantage of as many as possible in my daily activities.

I also have focused on establishing marketing channels which provide a steady flow of leads. This saves a lot of effort and funds while it provides a great number of startup projects applying to receive the incubation programme's support.

The main pillars of ensuring a great customer experience are the personalized approach, tailored to each startup's circumstances and the internally set quality standards every project has to reach. They all receive the necessary support to do so, leaving it up to them whether they achieve the objectives.

Finance Summary.

How much money do you need to start? Where will you get the money? How much sales do you plan on generating in the first year and second year? What will the expenses be?

I have already started on a very limited budget and I have produced results. I still need to either attract investment or generate revenue to further fuel growth. I have already worked with a little less than 20 startups.

The expenses are kept very low but I still forecast a total amount of €250,000 to develop and deploy the novel financing model that will support all the startups in the future.

Company Profile.

Business overview.

Business description.

What is your company name?

I have not yet established a company. The project's working title is “Startups Incubator”.

What is the status of your company as of today?

I have already implemented almost all aspects of the minimum viable product. The only piece missing right now is to develop and deploy the innovative financing model. I am confident I have achieved market-fit status and constantly reviewing my go-to-market strategy by doing small scale experiments on limited budgets. Then I evaluate the results and infer important conclusions.

Briefly describe what your company is all about?

I am offering a unique and inclusive financing model for startups along a startup incubation programme.

Date Established.

Q2 to Q4 2021

Compelling Value.

What is the key benefit to the customer?

Unique financing model for startups that minimizes investor's risk.

Product/service description.

Are you offering a product or service?

I am offering a service.

Briefly describe the products and services you are offering.

I assist startups to transit through the lifecycle stages from idea onwards. I group the range of services that contribute to this transition under the title “business development”. E.g. mentorship, development of all sorts of strategies like marketing & sales, insights from past experiences, software and web development assistance, etc..

There is also partner networks established to introduce third party services like legal counseling and technology partners. These offerings further enhance the ability to address all the needs of programme participants.

I also assist them to raise their funding rounds in order to fund their development and further grow. The range of services offered towards this goal are grouped under the title “fundraising”. I am already an established startups scout for two (2) relatively small and one (1) medium size venture capital funds.