• In this ML project, we successfully created Segments of customers using the K-means clustering algorithm. • We learned how to analyze the dataset in different ways, and also visualize the dataset to know the details of the dataset and find the relation between different columns. • We have Targeted Four Types of Customers to increase the company's sales: Transactors, VIPs/Primes, Revolvers, and New customers. In this machine learning project, we successfully created Segments of customers using the K-means clustering algorithm.