RetailMaven

RetailMaven uses data science to bridge the gap between content and e-commerce. With the traction we gained from our product NewsMaven, we're now helping increase revenue for local publishers using high precision affiliate marketing. Leveraging the "culture engine" we built for NewsMaven, we're exceptionally good at perusing the Australian lexicon; therefore terms such as "meat pies" and "sausage sizzle" or "true blue" are computed as whole entities as opposed to their individual components: sizzling sausages, meat and pies and a blue as a colour. This gives us a particular advantage over competitors in picking up phrases that might be reflective of a brand or cultural artefact.