Day 5/21 - Design a Subscription Cancellation Flow by K N Abhishika

Designed the subscription cancellation flow for a music streaming app:

- Clear Communication of Premium Benefits
Concise messaging ensures users understand the value of their premium subscription, helping them make informed decisions.

- Personalized User Experience
Using personalized copy, such as "We’ll miss having you around, Eva," fosters a connection with users and enhances their overall experience.

- Primary CTA to Encourage Retention
After showcasing premium benefits, a prominent CTA urges users to stay, reinforcing the advantages of their subscription.

- Reason for Cancellation with Dynamic Offers
When users select cancellation, they’re prompted to provide a reason. Based on their feedback, tailored discounts appear, promoting retention without overwhelming the user.

- Pause Your Subscription Option
Instead of cancelling outright, users are presented with a "Pause Your Subscription" button, allowing them to retain access while taking a break.

- Personalized Cancellation Confirmation
Upon cancellation, users receive a message like "We're sorry to see you go," expressing empathy and understanding of their decision.

- Easy Reactivation Instructions
A clear "Reactivate Your Premium" CTA is provided, along with guidance that reactivation can be done anytime through account settings, ensuring users know how to return when they’re ready.

Prototype:
https://www.figma.com/proto/XS4NA9yqvAh5N0vfuozdLV/PeerList-Design-Challenges?page-id=0%3A1&node-id=66-114&node-type=frame&viewport=442%2C-2528%2C0.34&t=Dzev4dbYnvmuH1UM-1&scaling=scale-down&content-scaling=fixed&starting-point-node-id=66%3A114&show-proto-sidebar=1