Day 3/21 - Increase The Revenue of an Airline by Himanshu Balani

THIS WAS SURELY A THINKER. The more I thought, the more I wanted a simpler website. It is not fancy but keeps all the required UX in mind and is thoughtful of the end-user. Dark patterns feel inevitable while dealing with industries wanting more profit.

(Edit: The image order got mixed up so first image is second and vice versa)

The first screen is the overview of the flight chosen and contains most if not all necessary info for the flight while discounts are kept sightly off to the side to sway away users.

Next screen will then add additional services under a single page with easy access to improve UX. the fare summary is visible at all times and dynamically updates. A lot of stuff is hidden away to the "know more" section and policies that no-one will read.

I think booking flights is a big screen activity and hence chose a laptop screen for this challenge.

If you read this far, do let me know if you saw any easter-eggs in the mockups 😁. Have a nice weekend!