Day 5/21 - Design a Subscription Cancellation Flow by Jaishree Singh

The design improves the user experience by combining a visually engaging interface with clear, actionable information. The cancellation page presents a simple, intuitive layout where users can quickly select their cancellation reasons. At the same time, the personal message and feedback section invites them to share insights, creating a sense of connection. The bold buttons for “Cancel Subscription” and “Stay Premium” offer clear choices, with the bright blue “Stay Premium” button encouraging users to reconsider in a friendly, non-intrusive way.

The benefits page further enhances this experience by showcasing key features—watching anytime, offline access, and unlimited features—through visually appealing illustrations and concise messaging. The limited-time offers and a "Save 50%" special deal, placed prominently in contrasting colors, motivate users to take action and continue their subscription. The "Continue with Offer" button provides a clear call to action, making it easy for users to remain engaged.

By combining minimalistic design, emotional connection, and strong calls to action, this interface makes the app easier and more enjoyable to use. It streamlines decision-making, reduces cognitive load, and keeps users focused on staying productive and getting the most value from the app.