Day 5/21 - Design a Subscription Cancellation Flow by Angelina Smith

I have designed a workout application's cancellation flow for this challenge. It is designed to enhance user retention by addressing both emotional and practical aspects of the decision to cancel.

1. Highlight Missing Features: When a user initiates cancellation, we first showcase all the amazing features they will miss out on, appealing to their personal goals and motivations. This reminder aims to reignite their enthusiasm for the app and the benefits it provides.

2. Understand Their Reasons: On the following screen, we prompt users to share their reasons for cancellation.

3. Personalized Retention Strategies: For each cancellation reason, we create tailored responses to address their concerns directly. For example, if a user cites high prices as their reason for leaving, we can offer them a special discount to encourage them to stay.

As always, feedback is welcome :)