🚀 Meet Plotline – Your GTM Messaging System

You have a great product.
But your team’s messaging? Scattered across Notion, slides, and Slack threads. Everyone’s riffing on a different version of “what we actually do.”

We’ve been there.

That’s why we built Plotline.

Plotline turns your product brief into modular, versioned GTM story blocks—built to test, refine, and scale across your entire funnel. Think:
→ Positioning
→ Personas
→ Landing page copy
→ Competitor breakdowns
→ CTAs & email intros
→ One-liners that don’t suck
→ ...all in one place

✨ It’s not a doc. It’s a system.
A visual, drag-and-drop canvas to structure your GTM like devs structure code.
Everything is versioned. Everything is testable. No more static slides. No more guesswork.

🧠 Why we built this:
Most products don’t fail because of the product.
They fail because of unclear, misaligned messaging.
Plotline is our answer to that—a single thread that pulls your product’s truth through the noise.

We’re shipping fast, listening hard, and keeping the beta 100% free while we refine.

👋 Built by two humans:
I met Antoine through a YC cofounder. We were both drowning in decks and strategy docs that didn’t scale. So we said screw it—let’s build the thing we actually need.

No assistants. No AI magic tricks. No bloat.
Just focused narrative design for people who ship.

💥 Plotline is for:
– Founders refining their pitch
– PMMs aligning teams
– Marketers scaling assets
– Builders who want to go from vision → conversion

🔗 Try the beta (free): https://plotline.design
🧪 Break it. Confuse yourself. Send us what’s not working. We’re listening.

Let’s make messaging something you can version, test, and trust.

—Stephane & Antoine