How I sold 1000+ Digital Products

About a year ago, I was running a semi-successful personal brand on TikTok, where I was making videos that ended up gaining around 14k followers. I focused on teaching people how to build their own brands and improve their video editing skills.

Eventually, I decided to turn that experience into digital products, so I opened my own online store. Here’s the simple but effective strategy I used:

1. Provide FREE Value

   I made videos that gave people actionable advice for improvement. Instead of pumping out 30+ videos every month, I focused on quality, making 15 videos a month that offered real value and were edited to impress.

2. Give to get

   Along with my videos, I offered free resources, like access to my newsletter, digital products, and a Discord community. Not only did this help my audience, but it also gave me more ways to promote my products once I launched.

3. Posting Strategy

   This was the approach I used for TikTok:

   1. Interesting Videos - These were focused on entertainment with cool visuals and fun facts, but they didn’t provide direct advice.

   2. Value Videos - These videos were packed with free advice and tips that my audience could use right away.

   3. Plug - These were promotional posts where I talked about my digital products and encouraged viewers to check them out.

   

   I used this strategy over and over again and I sold over 1000 digital products without investing a dime. Unfortunately I have made some mistakes that lead me to deleting that personal brand and literally becoming ghost. So now I'm rebuilding everything from scratch. If you want to follow my journey follow me on here or watch my YouTube videos.