In Kerala, the increasing use of hard copy advertising methods is contributing to a significant waste problem. This issue tarnishes Kerala’s reputation as a naturally beautiful and environmentally friendly place, turning it into a polluted region with rising amounts of waste. Currently, no one is addressing the waste generated by hard copy advertisements, such as flex boards, billboards, and posters.

For example, during elections, we often see numerous hard copy advertisements in our local areas. Once the elections are over, these ads become a massive waste issue. To tackle this problem, our team is currently in the research and development (R&D) phase of creating an innovative advertising network platform. This platform aims to enable advertisers to publish their ads digitally, similar to Google Ads, while publishers can display these ads on websites and apps. Additionally, we are exploring a LED-based advertising system where publishers can place ads on LED boards in lifts, cafes, hospitals, and vehicles (e.g., buses displaying the next destination and stop details). Ads could even be placed on vending machines, ATMs, and similar locations. This concept offers endless opportunities for modern advertising while reducing waste. Our proposed revenue model is straightforward: 65% of the revenue generated from ads will go to publishers, and 35% will be retained as our revenue. We acknowledge the primary challenge is the initial phase—attracting advertisers to publish their ads. To address this, we plan to display affiliate product ads, such as Amazon affiliate ads, during the platform’s early stages to build traction and demonstrate its value.