SME business challenge

Selected in Top 10% (15 out of 120+ teams) – Apex, a collaborative business challenge by University of Melbourne and ISB - Evaluated the existing model and proposed a business model to scale up an SME’s revenue by 6 folds in 5 years. - Evaluated both upstream and downstream distribution channels and proposed integration opportunities. - Proposed opportunities for product and industry diversification, building on its experience and strengths.