📢 Share this if you believe design can be both useful and joyful.
It was just another Thursday. I opened a budgeting app to track some expenses—a dull routine after a long workday. But as I entered the last item, something unexpected happened.
A tiny animated piggy bank popped up, clinked its coins, and winked.
I chuckled.
It wasn’t much, but it transformed a mundane task into a moment. That’s the magic of delightful UX—a sprinkle of joy that users never knew they needed.
Let me tell you why this matters more than we think.
Delight doesn’t come from adding a surprise just for the sake of it. It comes from knowing your users—understanding their mental state and building experiences that feel just right.
Jakob Nielsen and the team at NNGroup describe delightful UX as the “cherry on top” of an already functional product. But here’s the twist: sometimes, that cherry is what makes people come back.
In short:
“Delight is a byproduct of empathy, timing, and emotional intelligence.”
Great UX solves problems. Delightful UX does it with style.
Think of:
Duolingo’s cheeky owl nudging you with humor to practice Spanish.
Google’s playful doodles making the search page come alive.
Notion’s quirky illustrations that greet you on blank pages.
These moments reduce friction, make users smile, and build emotional connection—all without compromising performance.
Surprise with purpose
Add charm where users least expect it—but need it most. (A confetti burst on task completion? Yes, please.)
Personalize the experience
Let users feel seen. Even simple touches like remembering a name or behavior can feel warm and human.
Balance joy with clarity
Don’t sacrifice usability for jokes. Delight should complement—not distract—from the task at hand.
That wink from the app’s piggy bank didn’t change the world. But it changed how I felt about the app. I found myself using it more often—not just out of habit, but because it felt good.
As designers, developers, and product people, let’s aim for that.
Build products that work.
Then… make them smile.
What’s the last product that surprised you in the best way?
Let’s collect these moments—because delight isn’t just decoration. It’s what turns users into fans.
🧠Inspired by: NNGroup’s video on Delightful UX
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