Most used UX Laws — Zomato

Ever wondered how top companies design their apps to be so intuitive and user-friendly? It’s no accident — they’re leveraging some of the most effective UX laws to enhance user experience and streamline decision-making.

In this article, I explore how Zomato, one of India’s top food delivery apps, applies UX principles like Miller’s Law, Hick’s Law, and more to create a seamless experience for its users.

Most used UX laws

1. Miller’s Law

Miller’s Law suggests that the average person can hold about seven items (plus or minus two) in their working memory at a time.

How zomato is using it:

Zomato uses this law by limiting the number of visible options when browsing food categories or restaurants. For example, when a user opens the app, they typically see a manageable number of restaurant suggestions or cuisine options, usually under seven. This helps users process the choices more efficiently, reducing cognitive overload and making it easier to find the desired option.

2. Hick’s Law

Hick’s Law states that the time it takes to make a decision increases with the number and complexity of choices.

How zomato is using it:

Zomato keeps its interface simple by breaking down the food selection process into easy steps: browse, select, review, and order. The app presents curated suggestions based on user preferences (such as top-rated or frequently ordered dishes), minimising the overwhelming feeling of too many choices and allowing users to decide quickly.

3. Fitts’s Law

Fitts’s Law asserts that the time required to move to a target area is a function of the distance to and size of the target.

How zomato is using it:

Zomato places essential features like the “Order Now” or “Checkout” button at easily reachable positions on the screen. On mobile devices, these buttons are large and located at the bottom of the screen, making it quick and easy for users to tap and complete actions, such as placing an order. “Search” is also one of the feature that is now easily accessible for the user.

4. Fitts’s Law

Jakob’s Law suggests that users spend most of their time on other sites, so they prefer your site to work similarly to those they are familiar with.

How zomato is using it:

Zomato follows familiar e-commerce patterns, such as a straightforward search bar at the top, list-based restaurant suggestions, and a prominent cart icon. These familiar design elements make it easy for users to navigate the app intuitively, based on their experiences with other apps and platforms.

5. Aesthetic-Usability Effect

The Aesthetic-Usability Effect indicates that users perceive more aesthetically pleasing designs as easier to use, even if that’s not objectively true.

How zomato is using it:

Zomato’s use of vibrant colors, visually appealing food images, and a clean layout contributes to a sense of ease and enjoyment while browsing the app. This pleasing aesthetic enhances the overall user experience, making it feel more intuitive and engaging even if some processes require additional steps.

That’s it!

Thank you for taking the time to read my post. I hope you found these insights into UX design helpful and informative. Feel free to reach out to me at my mail. I’d be happy to connect!