Creado por Jake Knapp, John Zeratsky y Braden Kowitz, tres socios de Google Ventures, SPRINT es un método único e infalible de 5 días para solventar problemas empresariales complicados y conseguir que la viabilidad de un proyecto se implante rápidamente. Probado con éxito en más de 100 ocasiones. Tanto los emprendedores como los directivos tienen que enfrentarse todos los días a dilemas importantes: ¿Dónde hay que poner las prioridades y por dónde hay que empezar?, ¿cuántas reuniones son necesarias para dar con la solución más adecuada? Ahora ya disponemos de un método seguro para responder a estas cuestiones cruciales: el Sprint . El diseñador Jake Knapp creó este proceso de cinco días en Google, donde los sprints se empleaban para todo tipo de proyectos, desde el Google Search hastaGoogle X. En Google Ventures empezó a trabajar con Braden Kowitz y John Zeratsky y los tres han conducido más de cien sprints con empresas del sector de la telefonía móvil, del comercio electrónico, la sanidad, las finanzas y otros. Como guía práctica para resolver importantes problemas empresariales, Sprint puede resultar muy útil para todo tipo de equipos de cualquier dimensión, desde pequeñas startups hasta grandes empresasmultinacionales, desde equipos de profesores a empresas sin ánimo de lucro. Se trata de un libro para cualquiera con una oportunidad, idea o problema que necesite una respuesta rápida. La opinión de los expertos: «Lea este libro y siga sus consejos si quiere desarrollar productos mejores y más deprisa.» Ev Williams, fundador de Medium y Twitter « Sprint ofrece una fórmula transformadora para testar ideas, muy útil tanto si se aplica a una startup como a cualquier gran organización. En tan solo cinco días, podremos pasar de una idea inicial al prototipo y la decisión final ahorrándonos un montón de horas y dinero. Una lectura obligatoria para emprendedores de cualquier tipo.» Eric Ries, autor de El método Lean Startup «Todos los directivos que conozco están preocupados por lo mismo: ¿Nos estamos moviendo lo suficientemente rápido? Sprint nos ofrece un método paso a paso para resolver problemas de envergadura y avanzar en lo que realmente importa con rapidez.Un sprint es la cura para los males de la empresas en un mundo que va cada día más rápido.» Beth Comstock, vice-presidenta de General Electric

Sprint

Based on more than 40 interviews with Steve Jobs conducted over two years - - as well as interviews with more than 100 family members, friends, adversaries, competitors and colleagues - - the author offers a fascinating look at the co-founder and leading creative force behind the Apple computer company.

Steve Jobs

In 1868, Jamsetji Tata, a visionary of his time, lit the flame that went on to become Tata and its group of companies. This business grew into an extraordinary one. One that some may even call 'the greatest company in the world'. Over the decades, the business expanded and prospered under the leadership of the various keepers of the flame, such as Sir Dorabji Tata, J.R.D Tata and Ratan Tata, to name a few. But, one day, the headlines boldly declared that the chairman of the board of Tata Sons, Cyrus Mistry, had been fired. What went wrong? In this exclusive and authorized book, insiders of the Tata businesses open up to Peter Casey for the first time to tell the story. From its humble beginnings as a mercantile company to its growth as a successful yet philanthropic organization to its recent brush with Mistry, this is a book that every business-minded individual must read.

The Story of TATA

In this instant and tenacious New York Times bestseller, Nike founder and board chairman Phil Knight “offers a rare and revealing look at the notoriously media-shy man behind the swoosh” (Booklist, starred review), illuminating his company’s early days as an intrepid start-up and its evolution into one of the world’s most iconic, game-changing, and profitable brands. Bill Gates named Shoe Dog one of his five favorite books of the year and called it “an amazing tale, a refreshingly honest reminder of what the path to business success really looks like. It’s a messy, perilous, and chaotic journey, riddled with mistakes, endless struggles, and sacrifice. Phil Knight opens up in ways few CEOs are willing to do.” Fresh out of business school, Phil Knight borrowed fifty dollars from his father and launched a company with one simple mission: import high-quality, low-cost running shoes from Japan. Selling the shoes from the trunk of his car in 1963, Knight grossed eight thousand dollars that first year. Today, Nike’s annual sales top $30 billion. In this age of start-ups, Knight’s Nike is the gold standard, and its swoosh is one of the few icons instantly recognized in every corner of the world. But Knight, the man behind the swoosh, has always been a mystery. In Shoe Dog, he tells his story at last. At twenty-four, Knight decides that rather than work for a big corporation, he will create something all his own, new, dynamic, different. He details the many risks he encountered, the crushing setbacks, the ruthless competitors and hostile bankers—as well as his many thrilling triumphs. Above all, he recalls the relationships that formed the heart and soul of Nike, with his former track coach, the irascible and charismatic Bill Bowerman, and with his first employees, a ragtag group of misfits and savants who quickly became a band of swoosh-crazed brothers. Together, harnessing the electrifying power of a bold vision and a shared belief in the transformative power of sports, they created a brand—and a culture—that changed everything.

Shoe Dog

AMAZON BEST BOOKS OF 2019 PICK FORTUNE WRITERS AND EDITORS' RECOMMENDED BOOKS OF 2019 PICK "User Friendly is a tour de force, an engrossing fusion of scholarly research, professional experience and revelations from intrepid firsthand reporting." —EDWARD TENNER, The New York Times Book Review In User Friendly, Cliff Kuang and Robert Fabricant reveal the untold story of a paradigm that quietly rules our modern lives: the assumption that machines should anticipate what we need. Spanning over a century of sweeping changes, from women’s rights to the Great Depression to World War II to the rise of the digital era, this book unpacks the ways in which the world has been—and continues to be—remade according to the principles of the once-obscure discipline of user-experience design. In this essential text, Kuang and Fabricant map the hidden rules of the designed world and shed light on how those rules have caused our world to change—an underappreciated but essential history that’s pieced together for the first time. Combining the expertise and insight of a leading journalist and a pioneering designer, User Friendly provides a definitive, thoughtful, and practical perspective on a topic that has rapidly gone from arcane to urgent to inescapable. In User Friendly, Kuang and Fabricant tell the whole story for the first time—and you’ll never interact with technology the same way again.

User Friendly

Siapa bilang mencuri itu buruk? Mencuri adalah keharusan! Tak Percaya? Orang-orang hebat sudah membuktikannya. Bintang basket Kobe Bryant mengaku bahwa semua gerakannya di lapangan dia curi dari para idolanya. Untuk menciptakan komputer Mac, Steve Jobs mencuri ide dari Xerox. Beatles awalnya adalah band yang menyanyikan lagu-lagu penyanyi lain. Tak ada yang orisinal. Semua kreasi berasal dari sesuatu yang pernah ada. Dan kreativitas tidak pernah lahir begitu saja, butuh proses juga perlu diasah. Mencuri ide adalah awal menumbuhkannya. Kreatif adalah melihat dari sudut pandang berbeda. Kreatif adalah mampu menyiasati keterbatasan. Kreatif adalah menemukan solusi terbaik dari permasalahan. Buku ini mengembangkan kreativitasmu, siapa pun kamu, dalam bidang apa pun kamu berkarya. [Mizan, Noura Books, Terjemahan, Kreatif, Karya, Indonesia]

Steal Like An Artist

पीयूष मिश्रा जब मंच पर होते हैं तो वहाँ उनके अलावा सिर्फ़ उनका आवेग दिखता है। जिन लोगों ने उन्हें मंडी हाउस में एकल करते देखा है, वे ऊर्जा के उस वलय को आज भी उसी तरह गतिमान देख पाते होंगे। अपने गीत, अपने संगीत, अपनी देह और अपनी कला में आकंठ एकमेक एक सम्पूर्ण अभिनेता! अब वे फिल्में कर रहे हैं, गीत लिख रहे हैं, संगीत रच रहे हैं; और यह उनकी आत्मकथा है जिसे उन्होंने उपन्यास की तर्ज पर लिखा है। और लिखा नहीं; जैसे शब्दों को चित्रों के रूप में आँका है। इसमें सब कुछ उतना ही ‘परफ़ेक्ट’ है जितने बतौर अभिनेता वे स्वयं। न अतिरिक्त कोई शब्द, न कोई ऐसा वाक्य जो उस दृश्य को और सजीव न करता हो। मध्य प्रदेश के ग्वालियर में एक ‘अनयूजुअल’—से परिवार में जन्मा एक बच्चा चरण-दर-चरण अपने भीतर छिपी असाधारणता का अन्वेषण करता है; और क़स्बाई मध्यवर्गीयता की कुंठित और करुण बाधाओं को पार करते हुए धीरे-धीरे अपने भीतर के कलाकार के सामने आ खड़ा होता है। अपने आत्म के सम्मुख जिससे उसे ताज़िन्दगी जूझना है; अपने उन डरों के समक्ष जिनसे डरना उतना ज़रूरी नहीं, जितना उन्हें समझना है। इस आत्मकथात्मक उपन्यास का नायक हैमलेट, यानी संताप त्रिवेदी यानी पीयूष मिश्रा यह काम अपनी ख़ुद की कीमत पर करता है। यह आत्मकथा जितनी बाहर की कहानी बताती है—ग्वालियर, दिल्ली, एनएसडी, मुम्बई, साथी कलाकारों आदि की—उससे ज़्यादा भीतर की कहानी बताती है, जिसे ऐसी गोचर दृश्यावली में पिरोया गया जो कभी-कभी ही हो पाता है। इसमें हम दिल्ली के थिएटर जगत, राष्ट्रीय नाट्य विद्यालय और मुम्बई की फ़िल्मी दुनिया के कई सुखद-दुखद पहलुओं को देखते हैं; एक अभिनेता के निर्माण की आन्तरिक यात्रा को भी। और एक संवेदनशील रचनात्मक मानस के भटकावों-विचलनों-आशंकाओं को भी। लेकिन सबसे बड़ी उपलब्धि इस किताब की इसका गद्य है। पीयूष मिश्रा की कहन यहाँ अपने उरूज़ पर है। पठनीयता के लगातार संकरे होते हिन्दी परिसर में यह गद्य खिली धूप-सा महसूस होता है।

Tumhari Auqat Kya Hai Piyush Mishra

Books, a collection of books created by Omkar Mangalekar. With books like Sprint, Steve Jobs, The Story of TATA, Shoe Dog, User Friendly, Steal Like An Artist, Tumhari Auqat Kya Hai Piyush Mishra