Mycaptain Website Redesign

After nine years, MyCaptain underwent a brand refresh, shifting from explore to PRO courses with a focus on helping students secure placements in their desired fields. In need of a playful yet professional brand update, we sought a quirky identity that resonated with students, instilling confidence in our PRO courses' placement potential. Recognizing their resistance to change, we aimed for a flexible brand that could evolve with our initiatives.

served as the primary designer overseeing this project, handling it comprehensively from inception to completion. However, collaboration with various team members was integral to its success.


Impact:
As soon as it launched, we instantly observed a 70% bounce rate for our ad, in contrast to the previous site. After 50 days of being live, we experienced a ≈65% decrease in the bounce rate