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Overview
Bookcart is an innovative book purchase and reading platform where users can explore, purchase, and enjoy both e-books and physical books. What sets it apart is its unique integration of a Multi-Level Marketing (MLM) model, rewarding users for successful referrals—a novel challenge that pushed the boundaries of design and business strategy.
Services Delivered
To meet these challenges, I provided a comprehensive suite of services:
Business Strategy: Collaborated closely with stakeholders to define goals and create a design roadmap.
Mobile App Design: Crafted an intuitive and visually appealing interface to enhance user engagement.
UX/UI Design: Developed a seamless journey for book browsing, purchasing, and referrals.
Wireframing: Created low-fidelity wireframes to map out the flow and refine key interactions.
Prototyping: Delivered an interactive prototype for testing and iterating on user feedback.
Outcome
The result was a highly functional and user-friendly platform that not only enabled effortless book purchases but also seamlessly integrated the MLM model. By focusing on clarity and simplicity, we ensured that users understood the referral system and felt motivated to participate.
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