Maria-Cristina Muntean

Mar 10, 2025 • 2 min read

Your AI-generated content sounds like your competitors’ because you’re asking the same questions.

Here’s how to change the conversation.

Let’s play a game:

1. Open ChatGPT.

2. Type “𝘞𝘳𝘪𝘵𝘦 𝘢 𝘣𝘭𝘰𝘨 𝘢𝘣𝘰𝘶𝘵 𝘚𝘢𝘢𝘚 𝘤𝘰𝘯𝘵𝘦𝘯𝘵 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘵𝘳𝘦𝘯𝘥𝘴 𝘪𝘯 2025.”

3. Now check your competitors’ blogs.

You’ll get the same robotic arguments, the same “personalization at scale” tropes, and the same 10 ChatGPT hallmarks.

This isn’t AI’s fault, it’s yours. When you ask generic questions, you get generic answers.

If everyone in your niche uses:

✔️The same 5 keyword clusters

✔️The same “thought leader” prompts

✔️The same recycled data sources

You’re all mass-producing consensus.

Here’s how to use AI differently:

1. 𝗠𝗶𝗻𝗲 𝘆𝗼𝘂𝗿 “𝘂𝗴𝗹𝘆 𝗱𝗮𝘁𝗮”

Stop training AI on industry blogs. Feed it:

• Raw sales call transcripts where prospects actually vent

• Niche subreddits

• Customer support tickets

2. 𝗙𝗼𝗿𝗰𝗲 𝗔𝗜 𝘁𝗼 𝗮𝗿𝗴𝘂𝗲 𝘄𝗶𝘁𝗵 𝗶𝘁𝘀𝗲𝗹𝗳

Example:

• Prompt 1: “𝘞𝘳𝘪𝘵𝘦 𝘢 𝘣𝘭𝘰𝘨 𝘵𝘪𝘵𝘭𝘦𝘥 ‘𝘞𝘩𝘺 𝘚𝘢𝘢𝘚 𝘊𝘰𝘮𝘱𝘢𝘯𝘪𝘦𝘴 𝘕𝘦𝘦𝘥 𝘈𝘐 𝘊𝘰𝘯𝘵𝘦𝘯𝘵 𝘛𝘰𝘰𝘭𝘴.’”

• Prompt 2: “𝘕𝘰𝘸 𝘳𝘦𝘸𝘳𝘪𝘵𝘦 𝘵𝘩𝘪𝘴 𝘢𝘴 𝘴𝘰𝘮𝘦𝘰𝘯𝘦 𝘸𝘩𝘰 𝘣𝘦𝘭𝘪𝘦𝘷𝘦𝘴 𝘈𝘐 𝘤𝘰𝘮𝘮𝘰𝘥𝘪𝘵𝘪𝘻𝘦𝘴 𝘤𝘰𝘯𝘵𝘦𝘯𝘵 𝘢𝘯𝘥 𝘦𝘹𝘱𝘭𝘢𝘪𝘯 𝘸𝘩𝘺 𝘵𝘩𝘢𝘵’𝘴 𝘥𝘢𝘯𝘨𝘦𝘳𝘰𝘶𝘴.”
The friction between these outputs is where your unique POV comes to light.

3. 𝗛𝗶𝗷𝗮𝗰𝗸 𝗻𝗼𝗻-𝗼𝗯𝘃𝗶𝗼𝘂𝘀 𝗾𝘂𝗲𝘀𝘁𝗶𝗼𝗻𝘀

Instead of “What are the top content trends for 2025?” ask:

🟤 “What’s a common advice in content marketing that’s quietly dying?”

🟤 “Which ‘best practices’ actually waste my team’s time?”

🟤 “What would our content look like if we fired all SEO experts?”

At yahini.io, we chat with every customer to help discover what their customers’ pain points are and how we (as a third party) can leverage those to make the brief generation features better.

1. We auto-generate provocative questions competitors aren’t asking.

3. The briefs try, as much as possible, to prompt you to think of: alternatives, opinionated pieces, opposing angles, instead of going with the status-quo

5. Built-in “bias checks” flag overused arguments (so you stop regurgitating what’s already there).

We’re planning to develop a new feature in the coming months that will allow users to upload their sales transcripts. Using these transcripts, they’ll be able to create even more tailored briefs. However, as with any project, this requires time and significant refinement. Customers don’t always articulate their needs clearly, so we need to account for that when interpreting their feedback verbatim.

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